Acquisition Manager

job summary:
We're looking for a seasoned Acquisitions Manager (5-8 years in cards/payments) to drive the launch of a new US card product on behalf of our financial services client. If you excel at multi-channel campaigns, A/B testing, and turning data into growth, apply today to to assist with our client's end-to-end acquisition strategy for the next year.

Our client is flexible on location with either candidates located in Buffalo, NY or Wilmington, DE.

 
location: Wilmington, Delaware
job type: Contract
salary: $73 - 75 per hour
work hours: 8am to 5pm
education: Bachelors

responsibilities:
Drive both acquisitions and early month on book engagement through customer focused and lifecycle targeted campaigns to meet defined product performance targets

- Assist with the development and managing the execution of the customer acquisition and engagement strategy across all channels - retail, email, website and app, affiliate and sponsored placements, social media etc.

- Partner with Marketing and Communications teams to develop relevant materials for each channel focused on the awareness, acquisition, and early engagement stages of the customer lifecycle

- Work with channel management teams to coordinate, schedule, and deploy acquisition campaign materials

- Engage with other relevant internal and external stakeholders such as Product, Legal, Technology, advertising platforms to ensure strategies are implemented effectively

- Design and manage performance monitoring and testing to understand effectiveness of acquisition strategies, utilizing a data driven approach to inform iterative enhancements

qualifications:
5-8 years of customer acquisition strategy or product growth management experience in financial services with a specific cards or payments focus

- Understanding of multi-channel customer acquisition strategies across brick-and-mortar, online, and paid advertising channels

- Prior experience working with marketing and communications teams, to develop and execute relevant messaging and content to drive customer acquisition and engagement

- Excellent communication skills with ability to both assist with the creation and proof reading of client messaging

- Experience with A/B and incrementally testing design, execution, and monitoring

- Experience with Excel and PowerPoint

- Awareness of financial services marketing regulations

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact View email address on us.fitly.work.




Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.