General Manager, Residential Products Business

General Manager, Residential Products Business

Location: USA, Louisville, KY.

How You'll Create Possibilities

Business Leadership & P&L Ownership

Own and manage overall profitability and performance of the Residential Microenterprise, including Sales, EBIT, Cash, Pricing, Share, Mix, Total Product Cost, and COQ. Develop and execute the Residential growth strategy to deliver sustained revenue, margin expansion, and capital efficiency. Lead portfolio strategy, investment planning, and business case development for new product introductions (NPIs) and growth initiatives. Drive continuous improvement in SKU productivity, cost competitiveness, and profitability through simplification and disciplined portfolio management.

Customer-First Growth & Market Strategy

Lead the team in proactively identifying emerging trends and customer needs through market insights, channel feedback, and consumer research. Translate insights into winning products and services that strengthen customer loyalty and drive share growth across distribution, dealer, retail, and digital channels. Partner with Marketing and Sales to develop go-to-market strategies, channel programs, and commercialization plans that differentiate the brand in the marketplace. Build and maintain relationships with key distributors, contractors, and retailers to deepen partnerships and accelerate growth.

Innovation & Cross-Functional Execution

Lead the end-to-end NPI process, ensuring programs meet defined objectives for timing, cost, quality, and customer experience. Partner with Engineering, Operations, and Sourcing to advance modular design, sustainability, digital integration, and product quality. Ensure cross‑functional alignment with Transformation (PMO) to deliver enterprise priorities and accelerate execution speed. Champion simplification and modular architecture to reduce complexity and improve customer responsiveness.

Enterprise Collaboration & Alignment

Drive alignment with Air & Water Hoshin priorities and P&PD strategy to ensure Residential initiatives contribute to enterprise goals. Collaborate with other Microenterprise Leaders (Light Commercial, Commercial, and Appliances) to identify cross‑segment opportunities, shared technologies, and best practices. Engage with suppliers, sourcing, and technology partners to deliver cost productivity, innovation, and supply reliability. Partner with the Lean Enterprise and Transformation teams to embed standard work, data‑driven decision making, and continuous improvement tools.

Leadership & Culture

Lead and develop a high‑performing, empowered organization that operates with speed, accountability, and customer focus. Foster a culture consistent with the Air & Water Guiding Principles: 1) Developing a Customer‑First Mindset, 2) Focusing on Simplification and Speed, 3) Ensuring Empowerment and Accountability. Model enterprise leadership by collaborating across functions and microenterprises to build a unified Air & Water ecosystem. Encourage innovation, diversity of thought, and talent development to sustain long‑term growth.

What You'll Bring to Our Team

Basic Qualifications

• Bachelor’s degree in Business, Engineering, or a related field
• 15+ years of progressive leadership experience in HVAC, water heating, or related consumer/industrial products businesses
• Proven success managing full P&L ownership with $200M+ revenue responsibility
• Demonstrated success leading complex product portfolios and launching high‑impact new products
• Deep understanding of residential markets, channels, and customer segments (homeowners, contractors, distributors, and retailers)
• Strong analytical and strategic planning capability; proven ability to drive results through metrics and financial rigor
• Exceptional cross‑functional leadership, communication, and influencing skills in a matrixed environment
• Entrepreneurial mindset with strong bias for action, courage to challenge assumptions, and ability to lead through ambiguity
• Comfortable in a fast‑paced, high‑accountability environment that values learning, adaptability, and results
• Willing and able to travel to customer, supplier, and manufacturing sites as needed

Preferred Qualifications

• MBA preferred
• Experience leading modular product portfolios, connected product strategies, or digitally enabled customer solutions
• Experience in cost optimization, value engineering, or Lean process improvement
• Proven ability to simplify complex business processes and accelerate decision‑making
• Track record of building high‑performing teams and developing future leaders

Working Conditions

Typical for an office environment. Up to 50% travel is possible.

Equal Employment Opportunity Statement

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e‑mail to View email address on click.appcast.io.