Acquisition Specialist - State Farm Agent Team Member

Benefits

• Bonus based on performance
• Flexible schedule
• Opportunity for advancement
• Training & development

Job Title: Acquisition Specialist

Department: Growth

Reports To: Acquisition Specialist

Location: Murphy Tx

Employment Type: Full Time In Office

About the Role

State Farm is seeking an Acquisition Specialist to help drive growth by identifying, attracting, and converting new opportunities that support customer acquisition and/or partner acquisition initiatives. This role uses data, customer insights, and structured outreach to meet performance goals and improve acquisition funnel efficiency.

Key Responsibilities

• Identify and pursue new acquisition opportunities using targeted strategies and approved channels.
• Coordinate lead generation and outreach efforts (campaigns, referrals, community engagement, networking, and follow-up).
• Convert leads/opportunities into qualified prospects using strong communication and relationship-building.
• Maintain accurate records in CRM systems, including activity tracking, lead stages, notes, and outcomes.
• Collaborate with internal teams (sales, marketing, underwriting/processing as applicable) to ensure smooth handoffs and timely follow-through.
• Monitor acquisition performance metrics and report results (conversion rates, cost per lead, pipeline velocity, meeting booked rate, etc.).
• Continuously improve acquisition processes by testing strategies, refining messaging, and addressing drop-off points.
• Ensure all activities comply with State Farm policies and applicable regulations/industry standards.
• Support special projects and campaigns as assigned.

Required Qualifications

• 1+ years of experience in sales, business development, customer acquisition, marketing, or related fields (or equivalent experience).
• Strong written and verbal communication skills with a customer-focused approach.
• Proficiency with CRM tools and basic reporting/analytics (e.g., Salesforce, HubSpot, Excel/Google Sheets).
• Ability to manage multiple priorities and track progress against measurable goals.
• Comfort working with targets/KPIs and using data to drive decisions.
• Ability to work effectively both independently and in a team environment.

Preferred Qualifications

• Experience in insurance, financial services, or a regulated industry.
• Knowledge of sales funnels, lead nurturing, and conversion processes.
• Experience running or supporting campaigns (email, calling, direct outreach, events, digital ads).
• Demonstrated success meeting or exceeding revenue or growth targets.

Skills & Competencies

• Prospecting and relationship management
• Data-driven decision making
• Organized follow-up and time management
• Strong negotiation and objection handling (as appropriate)
• Professional judgment and compliance awareness