Director, Connections & Media

The Director, Connections & Media role is responsible, (in partnership with Brand, Integrated Marketing Experiences IMX, and Front Line Marketing/Commercial teams and Content Partners) for building and orchestrating best‑in‑class holistic connection plans across all relevant media channels (paid, earned, owned, and retail/commerce). This candidate will do this by understanding and interpreting consumer insights and trends, linking those insights to business strategy and translating communication strategies into optimal connections plans. The ideal candidate must have strong understanding of marketing mix learnings, robust capability in measurement and data analytics to ensure optimized performance that clearly demonstrates media’s impact on revenue growth, brand equity, and consumer engagement. This person will oversee data informed audience planning, investment and Go-To-Market activation as well as manage external agency partners to achieve excellence in execution and innovation in areas like shoppable/retail media, AI‑powered targeting and biddable media. Core Functional Competencies Media planning expertise in all channels from affinity building to transactions/ loyalty. Familiarity with Sports Media and Retail Media Networks is a plus. Digital marketing transformation including hands on experience/familiarity with digital trading UIs, audience building and the programmatic ecosystem (TTD, DV360, Amazon, Social Platforms, etc). Hands on keyboards programmatic experience is a plus Audience segmentation Advanced Media Expertise to advise and influence investments to drive ROI. Comfortable leveraging audience data tools, such as Epsilon Clean Room, CDPs, and other data platforms, to inform media planning and execution across multiple channels, including digital, video, social, mobile, and offline media #J-18808-Ljbffr The Coca-Cola Company