Vice President Marketing

Director / VP of Growth Marketing

Location: Preferred Jacksonville/ St Agustine area


Industry: Consumer | Health & Wellness | Multi-Location Growth

Build the Marketing Engine Behind a High-Growth Consumer Platform

Our client is building a centralized marketing function to support rapid expansion across multiple markets.

This is a newly created leadership role designed to bring key marketing capabilities in-house and build the foundation for long-term scale.

Initially, this leader will operate broadly across growth, acquisition, systems, reporting, and execution. Over time, they will build and develop a specialized internal marketing team.

The primary objective is simple:

Drive efficient customer acquisition while building the internal marketing capability to support future growth.

Industry experience is flexible. Franchise experience is not required.

This role is ideal for a builder who enjoys creating structure, improving performance, and developing teams.

What You'll Own

• Lead customer and patient acquisition strategy across multiple markets
• Improve lead quality while lowering cost per lead and customer acquisition cost
• Increase conversion from inquiry → appointment → show → member/customer
• Bring key marketing capabilities in-house over time
• Build and scale the internal marketing team over 12-18 months
• Initially operate across multiple disciplines including paid search, SEO, paid social, lifecycle marketing, reporting, and attribution
• Develop repeatable local marketing programs across locations
• Support onboarding and enablement of locations and their marketing stack
• Own HubSpot strategy, workflows, reporting, and automation
• Establish scalable marketing systems, processes, and operating rhythms

Ideal Background

Experience in one or more of the following:

• Growth marketing
• Customer acquisition
• Consumer lead generation
• Multi-location businesses
• Retail marketing
• Membership or subscription businesses
• Healthcare consumer acquisition
• Performance marketing agencies
• DTC brands

Experience that stands out:

• Reduced CAC while increasing volume
• Improved conversion and show rates
• Built internal marketing functions
• Transitioned work from agency → in-house
• Owned paid media and attribution
• Experience with HubSpot and automation
• Comfortable operating in both strategy and execution

Team & Growth Opportunity

Start with a small existing team and expand over time.

Potential future additions may include:

• Paid Media
• SEO
• Lifecycle Marketing
• Content
• Social Media
• Creative / Design

Long term, this leader transitions from hands-on operator to builder and leader of a broader marketing organization.

Who Will Thrive Here

• Builder mentality
• Strong operator and executor
• Data-driven decision maker
• Comfortable wearing multiple hats early
• Customer acquisition obsessed
• Excited to create rather than inherit

Base salary + bonus (DOE)