General Manager
$55k - $65kNational Veterinary Association
General Manager, Pet Resorts (NVA)
If you're a strong people leader who loves pets and thrives in fast-paced operations, this is a great opportunity to run a high-impact business, build an engaged team, and deliver exceptional experiences for pets and their people.
About the Role
The General Manager is accountable for the day-to-day operations and overall performance of the resort. You'll lead through the NVA leadership competencies and brand standards, ensuring a consistent, high-quality experience across pet care, customer service, team development, and business results. This role blends hands-on operational leadership with business ownership. You'll drive revenue, manage costs, and build a culture where teams perform, grow, and stay.
What You'll Do
Leadership and Culture
- Lead by example and communicate NVA's mission, values, and objectives
- Build a positive, high-accountability culture grounded in leadership competencies and brand excellence
- Recognize strong performance, coach gaps, and address concerns in a timely and professional way
- Develop your leadership bench by coaching and growing the Assistant General Manager, Shift Leads, and Team Members
Business and Financial Performance
- Own resort performance against budget and key metrics including revenue, labor, cost of goods sold, expenses, and EBITDA
- Create and execute a data-driven resort plan aligned to regional and company initiatives
- Review financial reports and KPIs to identify trends, solve problems, and capture growth opportunities
- Teach leaders how to understand performance metrics and take the right actions to hit goals
Sales, Marketing, and Community Growth
- Build and execute a comprehensive sales strategy focused on lead generation, conversion, and retention
- Execute corporate marketing programs and create local market plans to drive demand
- Develop relationships with local businesses, community groups, and referral sources
- Use digital channels such as social media, website, and email to capture and nurture leads
- Track and improve lead performance by optimizing processes and training teams on effective lead capture
Team and Talent Management
- Hire, onboard, train, and retain a high-performing team across front- and back-of-house operations
- Ensure completion of required training and certification programs for all team members
- Provide consistent feedback and performance management aligned to company policy
- Maintain a strong hiring pipeline to support staffing needs and business growth
- Build engagement through communication, development opportunities, and proactive retention practices
Operations and Guest Experience
- Ensure operational excellence across safety, pet care, facility standards, cleanliness, inventory, and compliance
- Maintain compliance with OSHA, cash handling, and all operational policies and procedures
- Ensure appropriate coverage while following scheduling and labor guidelines
- Lead 1 to 2 shifts per week as Manager on Duty to set expectations, inspect results, and respond to business needs
- Ensure teams master all resort roles and standards through training, audits, and consistent follow-through
- Execute daily audits, enforce checklists, and ensure end-of-shift reporting across departments
- Own action plans for operational hot spots and drive improvements at the resort level
- Escalate concerns and needs to the Market Leader or Regional Leader as appropriate
Qualifications
Required
- High school diploma or equivalent
- 3 to 5 years of management experience, including Profit and Loss responsibility
- Strong operational leadership and the ability to coach, develop, and hold teams accountable
- Strong Profit and Loss management skills
- Proficiency with Microsoft Office and point-of-sale systems
- Availability to work up to 45 to 50 hours per week, including evenings and weekends
- Valid driver's license, current insurance (including comprehensive and collision), and a vehicle you are willing to transport a pet in during an emergency
- Ability to drive change, improve processes, and influence outcomes in a fast-paced environment
Preferred
- Experience in hospitality, retail, restaurant management, veterinary, or similar service environments
- Bilingual skills
Work Environment
- Stand and move throughout the resort for extended periods (up to 10 to 12 hours per day)
- Lift up to 50 pounds for short distances and carry up to 25 pounds for longer distances
- Work effectively in a loud environment and respond to client and team needs in real time
- Bend, stoop, and reach as needed to support pet handling, customer service, and facility cleanliness
- Maintain a professional image through dress, demeanor, and communication
Why You'll Love Working Here
- Medical, Dental, Vision
- 401(k) with employer match
- HSA and FSA options
- Short-term and long-term disability
- Accident, hospital indemnity, and critical illness plans
- Career growth within a rapidly expanding organization
- A workplace where pets are part of the family
Compensation: The salary range for this position is $55,000 - $65,000 and is based on applicable experience.
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