Marketing Specialist, Practice Services

JOB OVERVIEW: This position will be responsible for supporting marketing initiatives across the Henry Schein Dental Practice Services portfolio of brands, including Dental Practice Transitions and Revenue Cycle Management (RCM) solutions (including eAssist and Unitas). The Marketing Specialist partners with internal stakeholders and vendor/partners to help grow and expand these businesses through the execution of marketing programs, campaigns, and communications. Responsibilities include supporting integrated marketing efforts such as digital and traditional marketing, social media, customer and field rep promotions and incentives, website updates (SEO), intranet content, collateral development, webinars, events, and competitive research. The Marketing Specialist helps maintain brand standards, supports cross-sell initiatives, and assists in performance tracking and reporting to inform ongoing marketing optimization. KEY RESPONSIBILITIES: Support the execution of brand positioning and guidelines across all materials and communications for Dental Practice Services brands, including Dental Practice Transitions and RCM (eAssist and Unitas), ensuring adherence to brand standards and required disclosures/approvals. Assist in the development and execution of integrated marketing plans, including campaign planning, customer and internal communications, and program coordination across multiple DPS brands. Serve as a day-to-day marketing liaison for select vendor partners and internal stakeholders, supporting marketing deliverables and ensuring timelines are met. Help develop and execute marketing programs and promotions to support annual growth goals, working with internal and external partners to ensure plans are implemented on time and within budget. Partner with Creative Services, internal product/brand stakeholders, vendor partners, and cross-functional teams to execute initiatives on-time and within budget. Maintain and support execution of the marketing campaign calendar, including assisting with coordination, scheduling, and pivoting as priorities shift. Assist in the development of collateral and content for marketing programs across multiple channels, including website, email, print, social media, internal communications, and sales enablement materials. Coordinate with Creative Services, external creative agencies, and vendor partners to develop marketing materials (brochures, ads, flyers, digital assets, etc.) that educate, communicate value, and increase growth and profitability. Support sales enablement efforts by creating and distributing materials that promote campaigns, specials, and key messaging to the field and internal stakeholders. Assist with coordination of advertising and promotional placement in internal and external channels (publications, catalogs, media, digital placements), ensuring alignment with program goals. Support marketing performance tracking and reporting efforts by helping establish tracking, compiling results, and sharing learnings with internal stakeholders and partners to optimize future campaigns. Assist with expense tracking and budget support, including invoice processing coordination and ensuring expenses align to budget and agreements. Participate in cross-functional and inter-departmental meetings related to Corporate Business and Practice Services initiatives, supporting cross-sell and portfolio awareness initiatives. Provide support for events and meetings including tradeshows and National Sales Meetings (logistics support, collateral coordination, booth materials, giveaways, and related marketing needs). Support webinar marketing operations by coordinating content, workflow, and upload submissions for Business Solutions and DBI webinars in collaboration with the webinar team. Participate in special projects and perform other duties as requested or required. SPECIFIC KNOWLEDGE & SKILLS: Experience supporting marketing programs involving third-party partners preferred Knowledge of the dental industry, healthcare, or relevant business solutions is a plus Familiarity with multi-channel marketing campaigns (email, web, social, paid media, print) Strong organizational skills and attention to detail, including managing multiple projects and deadlines Working understanding of standard industry marketing practices GENERAL SKILLS & COMPETENCIES: Good understanding of industry practices Proficient with tools, systems, and procedures Basic planning/organizational skills and techniques Good decision making, analysis and problem solving skills with ability to multi-task Good verbal and written communication skills Good presentation and public speaking skills Good interpersonal skills Basic conflict resolution skills Developing professional credibility MINIMUM WORK EXPERIENCE: Typically 2 to 4 or more years of increasing responsibility in terms of any applicable professional experience. PREFERRED EDUCATION: Typically a Bachelor's Degree or global equivalent in related discipline. TRAVEL / PHYSICAL DEMANDS: Travel typically less than 10%. Office environment. No special physical demands required. The posted range for this position is $62,893-86,479, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a bonus not reflected in the posted range. Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status. For more information about career opportunities at Henry Schein, please visit our website at: Fraud Alert Henry Schein has recently been made aware of multiple scams where unauthorized individuals are using Henry Schein's name and logo to solicit potential job seekers for employment. Please be advised that Henry Schein's official U.S. website is Any other format is not genuine. Any jobs posted by Henry Schein or its recruiters on the internet may be accessed through Henry Schein's on-line "career opportunities" portal through this official website. Applicants who wish to seek employment with Henry Schein are advised to verify the job posting through this portal. No money transfers, payments of any kind, or credit card numbers, will EVER be requested from applicants by Henry Schein or any recruiters on its behalf, at any point in the recruitment process. Over 90 years ago Henry Schein borrowed $500 to start a corner pharmacy in Queens, New York, nearly 30 miles from Melville, New York, where our corporate headquarters resides today. In the depths of the Great Depression, Henry and his wife Esther made a bold bet on their future all while living their values of helping health happen and caring for their team and the community they served. Their belief paid off far beyond what Henry and Esther might have dared to imagine in 1932. Henry Schein is now a Fortune 500 Company powered by a network of people and technology to be the world’s leading provider of health care products, services and solutions to office-based dental and medical practitioners. Since our founding we have stayed true to Henry and Esther’s values which has allowed us to evolve, expand, and grow our Company. Now serving more than 1 million customers in 33 countries and territories, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. We invite you to join approximately 25,000 Team Schein Members, who are critical to our success and are at the core of our Team Schein Values as our founders would have wanted. We live those values by ensuring that our culture focuses on the wellness of our team, which we accomplish by providing a safe space for individuals to develop and contribute authentically, with opportunities to give back to society and the communities where we live and work. No matter the role you are seeking, we encourage you to come be a part of a team that makes the world a healthier place. Henry Schein embraces diversity and is committed to providing equal opportunity to employees and applicants. If you are unable or limited in your ability to complete the application process, including the use or access of as a result of a physical or mental impairment, you can request reasonable accommodations. Please e-mail the appropriate email address below with the type of accommodation you are requesting. Please include your first and last name, phone number, position for which you are interested in applying and geographic location in your request. US Candidates: View email address on click.appcast.io UK and Ireland Candidates: View email address on click.appcast.io Australia and New Zealand Candidates: View email address on click.appcast.io Malaysia Candidates: View email address on click.appcast.io Italy Candidates: View email address on click.appcast.io It is important to us to offer different types of work arrangements. Please see the types we offer below: Work From Home: Work is performed directly from the TSM's home office. Hybrid: Time is scheduled between working from a TSM home office and at a company facility, as required. Onsite: Work is performed exclusively at a company facility. Field: Position requires traveling to different locations within a specific geographic territory, as assigned.