Product Marketing Director (Developer Tools) - $200k base plus bonus & equity

$150k–$200k base + equity We’re hiring a Product Marketing Director to own positioning, messaging, and go-to-market for a fast-growing developer tools company. This is a hands-on individual contributor role, not a people-management or “slide-deck PMM” position. You’ll be responsible for defining how developers understand, evaluate, and adopt the product, and for building the product marketing playbook as the company scales. You will: Own positioning, messaging, and go-to-market Translate technical product capabilities into clear developer value propositions Lead product launches end-to-end Create high-quality developer-focused content and copy Partner closely with engineering, growth, and sales Establish a repeatable product marketing playbook What Success Looks Like First 90 days Establish consistent messaging across the company Clarify positioning and narrative Improve website messaging and case studies Long-term Developers trust the product immediately Messaging clearly communicates technical value Product marketing becomes a scalable function Must-Have Experience Min 5+ years in Product Marketing At least 2 years in developer tools/developer infrastructure Experience building positioning and messaging from scratch Strong writing ability (blogs, landing pages, launch copy) Technical fluency working with engineers Experience owning a product launch end-to-end Ideal Background You may have worked at companies like Vercel, Supabase, Linear, Planetscale, Stripe, Datadog, LaunchDarkly, or similar developer-first companies. Are comfortable as a hands-on IC Understand bottom-up developer adoption and PLG Have worked across multiple growth stages Care deeply about brand, taste, and clarity of messaging Not a Fit Enterprise PMM without a developer audience experience Demand-gen or content marketing roles labelled as PMM Candidates who need large teams or agency support to execute #J-18808-Ljbffr This is Growth