SEO/GEO Manager- BEAUTY

The Aquent Studios Team is looking for a SEO/GEO Manager to join our team wtih a global beauty company! As the Manager of SEO/GEO, you are responsible for driving the strategy and execution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO). Your mission is to enable “Agentic Commerce”—ensuring our brands are the preferred choice for AI agents and LLMs (Large Language Models) through high-fidelity structured data shared across a channel-less ecosystem. This role requires a deep background in SEO, the Digital Shelf, and D2C. You will work with high-performing team, oversee proprietary GEO measurement tools, and act as a Content Center of Excellence. You must be an excellent communicator capable of interacting with leadership while managing critical vendor relationships in a fast-paced, ever-changing environment. Key Responsibilities Strategic Evolution: SEO to GEO Roadmap Direct the strategy to pivot LUSA brands from traditional search discovery to dominance within Generative AI engines (ChatGPT, Gemini, etc.). Develop the framework for “Agentic Commerce,” ensuring our digital ecosystem is architected to facilitate seamless, brand-aligned conversations with LLM partners Structured Data & AI Prompting Excellence Lead strategic projects to share high-quality structured data with LLMs, ensuring technical precision in how our product information is ingested, understood, and recommended by AI. Champion AI Prompting best practices within the team to test, validate, and optimize brand visibility and conversational accuracy. Measurement & The GEO Accelerator Flywheel Own the end-to-end management and brand-level rollout of GEO measurement and the new tracking tools. Establish and operationalize the “GEO Accelerator Flywheel”—a continuous process of gathering data-driven insights and sharing with divisions to drive rapid content updates. Leadership & Content Center of Excellence Manage and develop a specialized team responsible for creating best‑in‑class playbooks that standardize GEO optimization across all four LUSA divisions. Lead the community of division stakeholders, actingasa strategic facilitator to simplify complextechnologyshiftsintoactionablebrandgrowthstrategies. Vendor Management & Global Collaboration Onboard & manager relationships with cutting‑edge technologyvendors to maintain LUSA’scompetitiveadvantageinAIandGEO. DevelopstrongrelationshipsonglobalcounterpartstoshareLUSA’s“SEOtoGEO” journey, cascadebestpracticesandD*—? etc. Requirements Experience: 5+ years of experience in the digital space, with a proven track record in SEO, Digital Shelf technology, and D2C strategy. Technology Aptitude: Highly adaptable and technologically curious; must have the ability to learn, test, and master new platforms and AI tools at the speed of the market. Communication Skills: Excellent verbal and written communication skills; ability to present complex technical roadmaps to executive leadership and influence cross-functional partners. AI Proficiency: Hands‑on experience with AI Prompting and a technical understanding of LLM behavior and structured data requirements. Relationship Management: Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders. Adaptability: Ability to excel in a fast‑paced, ever‑changing environment with a proactive “driver” mindset. Education: Bachelor’s Degree required.

BEAUTY EXPERIENCE HIGHLY DESIRED

Technical Skills & Tools Digital Shelf: Proficiency Digital Shelf Analytics and equivalent PIM/DAM platforms. Search & AI Tools: Experience with traditional SEO tools (Conductor)as well as a deep understanding of emerging GEO measurement platforms is a significant plus. Technical Frameworks: Knowledge of Schema.org, JSON-LD, and Knowledge Graphs.

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