Social Media Specialist

Job Description Department: Marketing Reports to: VP Marketing Essential Functions Grow social media visibility and engagement across all platforms with a focus on TikTok, YouTube, Instagram, Pinterest, and other user forums. Create and curate daily social media content, including text and graphic layout/design, in conjunction with our content development team members, especially our videographers and photographers. Write highly engaging social media content that reflects our brand’s voice. Help set monthly/annual goals by platform and determine steps to achieve them. Monitor and help respond to public comments and questions both during and after business hours and on weekends. Maintain a social media calendar and clearly communicate content needs to other team members. Always build and maintain a strong brand identity. Track and create summary reports of analytic data. Coordinate with other team members on marketing videos, campaigns, and product launches. Keep up to date on new and emerging trends, tools, scheduling platforms, and practices in social media. Other duties as assigned. Requirements BA/BS in Social Media Marketing, Marketing, Graphic Design, Communications, or related program with equivalent work experience. 2+ years of social media experience. Strong understanding of all social media platforms. Knowledge of social media scheduling platforms. Proficiency with the Adobe Creative Suite (Photoshop, Illustrator, InDesign). Attention to detail and self‑driven; knows what to prioritize, and gets it done. Excellent planning and time‑management skills. Understand the role of organic and paid social media strategies and know how to implement and maintain them. Some basic photography may be required from time to time. As we are an outdoor cooking company, any food or cooking experience is preferred. Submission of a basic portfolio of social media & graphic design layouts is requested with the application. North Atlantic Imports, LLC is an equal opportunity employer. We consider applications for all positions without regard to race, color, religions, gender, gender identity, sexual orientation, national origin, age, veteran’s status or status as a qualified individual with a disability. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, activities, and reporting may change at any time with or without notice. #J-18808-Ljbffr Westrock