Growth Marketing Lead Lifecycle & Automation

Overview Vista is the first and only global aviation company. Over the past two decades, we have invented asset-right flying solutions by giving clients access to a global fleet while paying only for the hours they need. International in every sense with an established presence in the world’s most dynamic and connected cities: our passengers fly to over 200 countries and territories, on the Vista Members’ fleet and the 2,000+ aircraft of the Alliance fleet, supported by 6 operation hubs and over 20 offices worldwide. As part of Vista, XO is building the world’s best digital private aviation marketplace with a goal of scaling 5X in five years. We’re looking for a hands-on growth and demand generation operator who knows how to build, launch, and scale campaigns inside high-performance marketplaces and platforms. The Growth & Demand Gen Manager will be responsible for planning, implementing and optimizing the strategic use of content across key digital marketing channels. This role is for someone who doesn’t just build presentations or write briefs. It’s for someone who creates lifecycle automations on Monday, launches a referral test on Tuesday, and has three more experiments running by Friday. You will know your way around the stack. You move fast. You love seeing the numbers change. A cross-functional role that requires a deep understanding of channel-specific marketing strategies and a content-first mindset. A team player with a collaborative approach to problem-solving and strong communication skills. We are a diverse team, and we are proud of our culture that welcomes every individual. In our international team you will find talented and passionate technologists, with a humble, collaborative, and positive attitude. Candidates must be based in New York. The role can be worked on a hybrid remote basis (3 days in, 2 out). Responsibilities Strategic planning - Own demand generation and lifecycle marketing across the funnel, from cold leads to reactivation. Develop and maintain integrated marketing plans across CRM, Paid Social, and Organic Social channels to drive signups, engagement, and revenue, while aligning messaging and maximizing impact. Content & Messaging: Identify and action content opportunities for audience segments across email, SMS, app messaging, social posts, and paid campaigns. Spin up automation flows using tools like Braze, Klaviyo, n8n, Zapier, or your tools of choice. You’ll build logic based on real user behavior and touchpoints. Test & Learn: Build and test referral programs, price-drop alerts, retargeting flows, and conversion accelerators tailored to where users are in their journey. Run ongoing A/B and multivariate testing on creative, messaging, timing, offers, and sequences to improve performance. Performance Optimization: Work closely with the data & analytics teams to track funnel performance, improve future campaign strategy and effectiveness, and surface new growth opportunities. Manage relationships with external vendors and agencies to ensure efficient execution of campaigns Act independently and move quickly. You’ll collaborate cross-functionally but self-start. This position can pay between between $70,000 and $100,000, depending on experience. Required Skills and Experience 3–5 years of experience in a digital marketing, CRM, or performance marketing role, in eCommerce, D2C, and fast-paced marketing environments You’ve done this before in top-tier marketplaces, apps, or platforms in travel, fintech, mobility, SaaS, or similar spaces Strategic thinker with strong planning, coordination, and organizational abilities. Strong copy briefing skills with an eye for content performance and audience alignment. Strong communication skills and being able to work as part of a team Attention to detail Fluent in English with proficient communication skills You’re fluent in lifecycle marketing and automation tools like Braze, Klaviyo, Posthog, n8n, Salesforce Marketing Cloud, as well as paid media platforms like Meta Ads Manager, Google Ads, TikTok Ads, and Analytics like GA4 and Looker Experience with A/B testing, messaging, and post-campaign analysis Analytics & Insights demographic profiling, personas, segmentations Ability to work independently and as part of a collaborative team Agile, growth-oriented thinker, comfortable operating in a dynamic, high velocity environment. Curious, collaborative, and proactive in identifying opportunities and connecting ideas across teams. #J-18808-Ljbffr Work with Adiona