Sr. Commercial Analytics Manager, Omnichannel

About The Role

Independently collaborates with organizational stakeholders with a focus on Omnichannel and Marketing, and participates actively in commercial planning efforts by providing unbiased, objective, and actionable analyses. Analyzes the company's products, markets, and competition with a focus on omnichannel promotional tactics and summarizes data into insights and recommendations that are presented to cross-functional teams and occasionally senior leadership.

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Your Contributions (Include, But Are Not Limited To):

• For assigned area or project(s) with a focus on Omnichannel and Marketing, independently develops the commercial analytics plan, manages related projects, and collects and manages the data in support of the overall plan
• Works with Omnichannel and Marketing teams to define goals, metrics and measurement plan to monitor and refine tactics
• Independently synthesizes complex information gathered from various primary and secondary sources, identifies opportunities, and develops conclusions and recommendations that can be used by Commercial leadership to make better business decisions, better understand customer segments, competitive threats, and to identify opportunities and potential risks
• Provides strategic input to help shape the annual brand plan, brand/payer strategies, the launch plan and development of key performance indicators
• Manages the development of the analytics budget and manages all approved budgets
• Serves as a consultative, trusted advisor to Commercial leadership and day to day partner with Omnichannel and Marketing teams
• Builds, manages and maintains relationships with key vendors of secondary data and analytics
• Interfaces with marketing agencies directly to gather data and context for analyses, and share findings to inform operations
• Partners with Marketing and Commercial Insights & Analytics to synthesize insights from a variety of data sources and integrate outputs of multiple analytical and market research workstreams into cohesive answers to key business questions
• Regularly communicates with strategic partners on Omnichannel and Marketing teams to report analytical findings and their impacts on business strategy and tactics
• Experience developing measurement plans to support omnichannel customer engagement, with particular consideration for next best action, integration of field and non-personal touchpoints, etc.
• Other duties as assigned

Requirements:

• Typical Experience or Education: BS/BA degree AND 8+ years of a combination of secondary analytics, primary market research, and/or competitive intelligence experience within the biotechnology/pharmaceutical industry. Experience within the CNS therapeutic area, launch experience, and managed markets experience preferred. OR Master's degree preferred AND 6+ years of similar experience noted above OR PhD AND 4+ years of similar experience noted above
• Excellent project management, strong project leadership skills
• Independently anticipates business and industry issues; recommends relevant process / technical / service improvements
• Applies in-depth expertise in discipline and broad knowledge of other closely related areas to improve efficiency of team
• Independently works as part of multiple teams
• Excellent leadership, mentoring skills and abilities typically leads indirect teams
• Excellent communication, problem-solving, analytical thinking skills
• Independently sees broader picture and longer-term impact on division/company
• Independently meets multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
• Excellent organizational skills and expertise managing multiple, large projects simultaneously
• Exceptional analytical and problem-solving skills with the ability to integrate secondary data, primary market research and competitive intelligence to create insights and actionable recommendations
• Excellent working knowledge of the various methodologies of collecting and analyzing secondary data
• Hands-on knowledge of working with biopharmaceutical market data (meaning of data, limitations of data, ability to manipulate, etc.) including anonymized patient-level data, and sources of data related to access and reimbursement
• Understanding of statistical modeling and optimization as well as statistical analyses of quantitative research results
• Deep understanding of core promotional data sets including but not limited to Google Analytics, Search, and Media Channels. Understanding of consumer data platforms to inform data modeling and outputs to support decision-making and tactical optimizations of owned marketing programs (e.g. Data 360)
• Advanced skill level with MS Excel, Powerpoint, and Word computer programs
• Strategic understanding of pharmaceutical sales, marketing and access/reimbursement with the ability to identify market drivers, trends, issues, etc
• Applies expert consulting skills, including consultative listening, problem definition, hypothesis generation, data analysis, and translation of solutions to business value
• Ability to convert complex information into easily understandable and persuasive oral and written presentations
• Ability to evaluate and successfully manage vendors