Regional Leasing Specialist

Job Description

Job Description

Company Overview 

Asset Living is a third-party management firm with a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.   

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.    

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.   

Regional Leasing Specialist

Regional Leasing Specialist is responsible for all aspects of leasing, marketing, and training at the property for a portfolio of student housing communities. Regional Leasing Specialist works closely with the Corporate Operational team, Marketing team, Community Manager & staff to set leasing goals and develop a strategic marketing plan for achieving budgeted occupancy. The Regional Leasing Specialist is responsible for effectively leading the leasing team and accomplishing effective leasing, marketing, and positive resident relations.

Essential Duties & Responsibilities

• Strategic Leasing Management
• Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures are met, leases are signed/documented, and reporting systems are accurate and up to date
• Audit lease files to ensure adherence to policies and procedures 
• Deal with resident complaints, concerns, and requests to ensure resident satisfaction  
• Develop and implement resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.)   
• Effectively show, lease, and move in prospective residents
• Develop new relationships and strengthen existing relationships with business contacts and vendors 
• Identify potential Company customers utilizing market and demographic data as well as industry knowledge 
• Mentor community team members on leasing and marketing skills and concepts
• Model effective leasing and customer service techniques and communicate expectations to site team members 
• Maintain a solid awareness of company and regional performance and make decisions that will have a positive effect on performance
• Keep abreast of relevant industry topics to incorporate them into planning and decision-making 
• Maintain an awareness and understanding of the goals of the company and work to enhance its overall image and presence in the market 
• Identify marketing needs of specific communities or areas to facilitate the development and implementation of marketing plans to accomplish objectives 
• Seek out and utilize available internal and external resources to meet goals and objectives 
• Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys 
• Communicate regularly with Senior Vice President, Marketing team, Regional Supervisors, and Community Managers regarding goals, objectives, and relevant concerns, problems, and solutions 
• Develop marketing communication materials targeting market niches 
• Monitor and implement all social media and online presence, including all campaigns being used 
• Marketing Management
• Assist in developing an annual marketing plan and marketing budget
• Implement all marketing efforts and outreach, developing campaigns and assisting with design to generate traffic 
• Monitor leasing/renewal progress, focusing on areas needing additional support 
• Supervise the planning, preparation, and implementation of leasing and renewal events
• Maintain thorough product knowledge of the property and competition as well as market conditions; complete weekly market survey report 
• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy
• Personnel Management
• Assist the Community Manager in using consistent techniques and company directives to hire, train, coach, and develop on-site staff
• Assist the Community Manager in ensuring staff effectiveness through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks
• Promote harmony and quality job performance of staff through support and effective leadership 
• Ensure staff compliance and consistency with Company policies and procedures 
• Assist with supervision of all business functions related to operations 
• Training
• Conduct on-site training remotely and or during each site visit consisting of individual one on one trainings and complete staff training
• Conduct outreach efforts with the team and showcase how to effectively outreach
• Conduct follow-ups with team members and train them on how to follow up effectively o
• Host training with leasing and marketing teams on social media branding guidelines and platforms
• Review outreach calendar with LM and GM and train them on how to maximize daily outreach by enforcing fundamental marketing principles and ensuring they are doing the basics daily
• Provide training content to enhance our Sharepoint resources to grow our training platforms
• Travel
• This position entails travel, estimated at 75% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.

Education & Experience

• High School Diploma or equivalent; bachelor's degree preferred or one year of experience in the student housing industry
• Ability to understand and perform all on-site software functions; basic computer skills required
• Prior experience managing social media and digital marketing campaigns strongly preferred.
• Creative design experience and proficiency in Canva or Adobe suites strongly preferred
• Must have basic knowledge of Fair Housing Laws and OSHA requirements

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice. This is a safety-sensitive position and may be subject to additional compliance requirements.

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