Marketing Manager

Job Description

Job Description

Description:

GSR Brands is home to Gold Star and Tom & Chee , two Cincinnati-born restaurant brands built around great food, strong relationships, and memorable guest experiences.

Today, GSR Brands supports a growing system of company-owned and franchised restaurants across multiple markets. Our Support Center teams work closely with restaurant operators and franchise partners to strengthen performance, build guest loyalty, support growth, and bring our brands to life.

At Gold Star, “ We Got Your Back ” is more than a saying—it’s how we support our guests, our teams, and each other every day.

Position Summary

The Marketing Manager is a key integrator responsible for bringing marketing strategy to life across agencies, internal teams, franchise partners, restaurant operators, and technology platforms.

Reporting to the Head of Marketing, this role will own day-to-day execution of campaigns, loyalty and CRM initiatives, local store marketing, digital programs, restaurant communications, and marketing project coordination.

The ideal candidate is an organized, collaborative marketer with approximately 3–5 years of experience who enjoys keeping projects moving, aligning stakeholders, and using results to improve future programs.

Key Responsibilities

Campaign & Project Management

• Own campaign execution from brief through launch and recap, managing timelines, deliverables, approvals, and execution for marketing campaigns, promotions, limited-time offers, and seasonal initiatives.
• Coordinate across agencies, internal teams, vendors, franchise partners, and restaurant operators.
• Ensure restaurants receive the materials, communications, and support needed for successful execution.
• Identify potential issues early, recommend solutions, and drive resolution to keep projects on schedule.

Loyalty, CRM & Digital Marketing

• Support the growth and optimization of guest loyalty and CRM programs.
• Use guest purchase behavior and engagement data to build segments, develop targeted offers, and identify opportunities to increase frequency and repeat visits.
• Coordinate targeted offers, direct guest communications, email, mobile, and digital campaigns.
• Track campaign and loyalty performance and identify opportunities for improvement.
• Hands-on experience with Punchh is highly desired.

Restaurant Marketing & Technology

• Support local store marketing, community initiatives, grand openings, fundraisers, and market-specific promotions.
• Partner with Operations and franchise teams to make marketing programs practical and easy to execute.
• Coordinate marketing requirements across POS, loyalty, digital ordering, pricing, discounts, and promotional setup, working with Operations and technology providers on implementation.
• Validate offers and promotions before launch to ensure pricing, eligibility, messaging, and the guest experience are accurate across channels, and coordinate resolution of any issues.

Agency, Vendor & Brand Coordination

• Coordinate day-to-day projects with agencies, designers, printers, photographers, technology providers, and other vendors.
• Manage project briefs, revisions, approvals, timelines, and deliverables.
• Ensure marketing materials are accurate and aligned with brand standards.
• Maintain organized campaign assets, templates, and marketing resources.

Reporting & Continuous Improvement

• Track sales, transactions, promotional redemption, loyalty activity, digital engagement, and other campaign measures.
• Prepare campaign recaps and identify key learnings with clear recommendations and next steps.
• Use results and field feedback to help improve future programs.
• Support the Head of Marketing with ongoing performance reporting.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Approximately 3–5 years of marketing experience .
• Restaurant, franchise, hospitality, retail, or other multi-unit consumer experience strongly preferred.
• Experience managing campaigns, timelines, and multiple stakeholders.
• Experience with loyalty, CRM, POS, digital ordering, or restaurant technology strongly preferred.
• Punchh experience highly desired.
• Strong project management, communication, and organizational skills.
• Comfortable working with marketing and sales performance data.
• Strong attention to detail and ability to manage multiple priorities.
• Proactive, collaborative, and comfortable working in a fast-paced environment.

Why Join GSR Brands?

At GSR Brands, we believe great results come from great people. We work hard, move quickly, celebrate wins, and genuinely enjoy working together. Our Support Center culture is collaborative, approachable, and built around people who are willing to jump in, help one another, and make an impact.

As part of our team, you can expect:

• A people-first culture grounded in Trust, Respect, Integrity, and Passion.
• Meaningful work and real ownership — your ideas and contributions can quickly make their way into restaurants and in front of guests.
• Direct access to leadership and the opportunity to work closely with decision-makers across the organization.
• A collaborative environment where Marketing, Operations, HR, Finance, IT, and other teams work together to solve problems and move the business forward.
• Opportunities to grow your experience across two restaurant brands, franchise and company-owned operations, loyalty, restaurant technology, digital marketing, local store marketing, campaign execution, and brand development.
• A culture that celebrates its people , with employee recognition, team celebrations, company events, and plenty of opportunities to have some fun along the way.
• Competitive benefits , including company-supported health coverage, paid time off, and a 401(k) retirement plan.
• The opportunity to be part of a Cincinnati-based company with longstanding local roots while helping shape what comes next for two growing restaurant brands.

For someone who enjoys variety, ownership, collaboration, and seeing their work come to life in real restaurants, GSR Brands offers the opportunity to make a visible impact while continuing to grow personally and professionally.