Sales Manager

Job Description

Job Description

Sales Manager

Lead a Team. Drive Growth. Build Careers. Deliver Exceptional Customer Experiences.

Western Products and Renewal by Andersen of Northern Plains are seeking an experienced, driven, and people-focused Sales Manager to lead our sales organization. This is more than a sales leadership role. We are looking for a leader who can develop talent, hold teams accountable, mentor future leaders, and drive operational excellence while delivering an outstanding customer experience.

As Sales Manager, you will be responsible for the overall performance of our sales organization, including sales growth, team development, lead management, showroom operations, customer satisfaction, profitability, and strategic planning. You will work closely with production, scheduling, operations, accounting, and marketing to ensure a seamless customer journey from the initial lead through project completion.

The ideal candidate will have strong leadership experience within the construction or home improvement industry, with expertise in roofing, siding, windows, and doors. You must possess the ability to coach and develop sales professionals, establish accountability, and foster a culture aligned with our Core Values.

Compensation for this position is $75,000 annually, plus a performance-based bonus opportunity.

Our Core Values

This position requires a motivated leader who embodies our Core Values daily and ensures they are embraced throughout the sales team.

• Take Pride in Your Work: Demonstrate professionalism, accountability, and a commitment to excellence in every customer interaction and team initiative.
• Be Hardworking & Passionate : Lead with energy, determination, and a genuine enthusiasm for helping customers and driving results.
• Communicate Openly & Honestly : Foster trust through clear, respectful, and transparent communication with customers, team members, and leadership.
• Solve Problems Effectively : Take initiative to identify challenges, develop solutions, and deliver positive outcomes for customers and the team.

Position Responsibilities

Leadership & Team Development

• Lead, coach, mentor, and develop all members of the sales team.
• Establish a culture of accountability, professionalism, continuous improvement, and high performance.
• Conduct regular ride-alongs, field coaching, and sales development sessions.
• Recruit, interview, hire, onboard, and retain top-performing sales professionals.
• Perform annual performance reviews and ongoing coaching conversations.
• Develop succession plans and future sales leaders within the organization.
• Address performance concerns promptly and provide actionable development plans.
• Ensure company policies, procedures, and expectations are consistently followed.

Sales Performance & Accountability

• Own and drive sales growth, profitability, close rates, and departmental performance.
• Monitor and review sales benchmarks, scorecards, and key performance indicators.
• Analyze monthly sales reports and develop action plans when goals are not met.
• Review sales pipelines, opportunities, lead conversion rates, and closing percentages.
• Ensure sales staff follow up on leads and customer inquiries in a timely and professional manner.
• Review salesperson estimates, commissions, contracts, and job documentation for accuracy.
• Manage sales territories and strategically adjust resources to maximize market opportunities.
• Review jobs sold reports and compare performance against budget objectives.

Training & Industry Expertise

• Lead training programs for both new and existing sales staff.
• Ensure team proficiency with products, warranties, financing programs, CRM systems, estimating platforms, and manufacturer resources.
• Maintain expertise in window and door replacement, roofing systems, siding systems, gutters and gutter protection systems, and customer service and project management.
• Stay informed on industry trends, products, competitors, and market conditions.

Customer Experience & Cross-Department Collaboration

• Champion an exceptional customer experience throughout every stage of the customer journey.
• Partner closely with production, scheduling, service, accounting, and operations teams.
• Assist in root cause analysis and resolution of customer concerns.
• Manage and help resolve escalated customer issues when necessary.
• Ensure communication commitments to customers are met consistently.
• Promote the importance of completion certificates, customer reviews, and customer satisfaction programs.
• Monitor homeowner satisfaction metrics and work with the team to continually improve results.

Operational Excellence

• Manage lead assignment processes and optimize lead distribution.
• Review contract documentation and job submissions for completeness and timeliness.
• Participate in collections efforts and weekly A/R meetings as required.
• Assist with lead generation efforts and marketing initiatives.
• Develop sales programs to support company goals and strategic objectives.
• Oversee showroom operations while maintaining a professional, welcoming environment.

Community & Business Development

• Represent the company in the community with professionalism.
• Build relationships with contractors, vendors, builders, and referral partners.
• Participate in home shows, retail events, contractor meetings, and industry events.
• Work closely with marketing to improve brand awareness and lead generation efforts.
• Support strategic growth and expansion initiatives across all locations.

Qualifications

Preferred Education

• Bachelor’s degree in business, marketing, management, construction management, or related field preferred.
• Equivalent combination of education and industry experience will be considered.

Required Experience

• Minimum 5+ years of sales leadership experience.
• Proven experience managing and developing sales teams.
• Strong construction or home improvement industry background.
• Demonstrated knowledge of roofing, siding, windows, doors, and exterior remodeling.
• Experience managing KPIs, budgets, forecasts, and sales performance metrics.
• Strong understanding of CRM systems and sales management tools.
• Experience handling customer escalations and delivering outstanding customer service.

Leadership Competencies

• Strong coaching and mentoring abilities.
• Willingness to hold individuals accountable while supporting their growth.
• Exceptional communication and relationship-building skills.
• Strategic thinking and problem-solving capabilities.
• Strong organizational and time management skills.
• A team-first leadership approach.
• The ability to lead through change and drive continuous improvement

Other Requirements

• Valid and insurable driver's license.
• Ability to travel between branch locations as required.
• Ability to conduct field visits, ride-alongs, meetings, and community events.
• When applicable, travel for training opportunities

About Western Products

With over 75 years of experience, Western Products is proud to be one of the largest and most trusted home improvement companies in the Upper Midwest. We specialize in American-made products—including siding, roofing, gutters, and more—delivering quality and reliability to every home we serve.

Our award-winning team is guided by four core values that shape our company:

• Take Pride in Your Work
• Be Hardworking and Passionate
• Communicate Openly and Honestly
• Solve Problems Effectively

Western Products is part of Western Products & Affiliates , a group of family-owned companies involved in real estate, manufacturing, and construction. This allows us to offer outstanding benefits, career growth, and advancement opportunities. When you join our team, you’ll join a legacy of trust, excellence, and opportunity.

Western Products is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity, disability, age, or veteran status.

We are a drug-free workplace with pre-employment drug testing.

Job Type: Full-time

Work Location: In person

For generations, value-conscious homeowners in the Dakotas and also Western Minnesota have chosen to renovate their homes with Western Products. This is because we have been the region’s first choice for roofing, siding, window replacement, gutters, doors, cabinets and other home improvement jobs since 1948. Now, we are proud to work with the next generation of customers who entrust their homes to us.

Company Description

For generations, value-conscious homeowners in the Dakotas and also Western Minnesota have chosen to renovate their homes with Western Products. This is because we have been the region’s first choice for roofing, siding, window replacement, gutters, doors, cabinets and other home improvement jobs since 1948. Now, we are proud to work with the next generation of customers who entrust their homes to us.