Director of Marketing

Director of Marketing

A fast growing multi unit restaurant group is looking for a Director of Marketing to lead brand strategy, digital growth, and customer engagement across a portfolio of locations. This person will own marketing from strategy to execution and play a key role in scaling new markets, launching campaigns, and driving traffic across all channels.

Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings

Lead content creation across platforms and oversee brand standards for all locations

Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales

Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition

Own reporting and analytics for marketing performance and make data driven decisions

Lead CRM and loyalty strategy to increase frequency and retention

Manage agency partners and creative freelancers as needed

Develop the annual marketing budget and monitor spend against goals

Support new store openings with launch playbooks, creative, and on the ground activation

Experience leading marketing for restaurants or multi unit consumer brands

Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs

Ability to build marketing systems and processes from the ground up

Creative mindset with strong execution and project management skills

Comfortable in a fast growth environment with shifting priorities

Experience managing teams or agency partners

Strong communication skills and the ability to partner cross functionally

Competitive base salary plus bonus structure commensurate with experience.