Marketing Coordinator

Job Description

Job Description

About the Role

We are looking for a highly organized, hands-on, and execution-focused Marketing Coordinator to join our Austin team. This role will primarily focus on planning and coordinating customer-facing events, including our flagship Gem Fest events held approximately every other month, while also supporting offline marketing initiatives that drive local customer engagement and brand awareness.

The role is approximately 60% event planning and coordination and 40% offline marketing. The ideal candidate is a strong project coordinator who can manage multiple moving parts, work effectively with vendors and internal teams, and ensure marketing initiatives are executed smoothly and on time.

Key Responsibilities:

Event Planning & Coordination – 60%:

• Coordinate the planning and execution of recurring Gem Fest events and other customer-facing events.
• Manage event timelines, checklists, logistics, budgets, and deliverables from planning through completion.
• Coordinate with venues, vendors, merchandising, operations, creative, and other internal teams to ensure successful event execution.
• Manage event-related communications, promotional materials, signage, displays, and other marketing collateral.
• Coordinate event setup, on-site activities, customer experience, and post-event wrap-up.
• Track event attendance, customer engagement, revenue, and other key performance metrics.
• Prepare post-event reports and identify opportunities to improve future events.
• Maintain an organized event calendar and ensure all deadlines and deliverables are met.
• Support other local events, customer engagement programs, and promotional activities as needed.

Offline Marketing – 40%:

• Coordinate local and offline marketing initiatives to increase brand awareness, customer engagement, and event attendance.
• Execute marketing activities across print, direct mail, in-store, community, partnership, and other offline channels.
• Coordinate the development, production, and distribution of flyers, brochures, signage, promotional materials, and other marketing collateral.
• Manage marketing calendars, timelines, approvals, and deliverables for offline campaigns.
• Coordinate with external vendors, printers, agencies, and partners to ensure materials are produced and delivered on time and within budget.
• Support local promotional campaigns and initiatives tied to events, products, and customer acquisition.
• Track campaign results and provide basic performance reporting and recommendations.

Cross-Functional Collaboration:

• Partner closely with merchandising, creative, digital, customer experience, operations, and other teams to coordinate marketing and event activities.
• Serve as a central point of coordination for assigned events and offline marketing initiatives.
• Communicate timelines, responsibilities, and project updates to relevant stakeholders.
• Manage multiple projects simultaneously while maintaining strong attention to detail and execution quality.

Qualifications:

Required:

• 2–4 years of experience in marketing coordination, event coordination, event marketing, or a related role.
• Hands-on experience coordinating events, promotional activities, trade shows, customer engagement programs, or similar initiatives.
• Strong project management and organizational skills with excellent attention to detail.
• Ability to coordinate multiple projects, vendors, and deadlines simultaneously.
• Strong written and verbal communication skills.
• Comfortable working with vendors, internal stakeholders, and external partners.
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Ability to work on-site at events and support event setup and execution.

Preferred:

• Experience in retail, e-commerce, consumer products, jewelry, luxury goods, or lifestyle brands.
• Experience with print production, direct mail, signage, promotional materials, or other offline marketing channels.
• Experience managing event budgets and vendor relationships.
• Familiarity with marketing calendars, project management tools, and basic marketing reporting.
• Experience coordinating recurring customer-facing events.

What Success Looks Like:

• Gem Fest and other customer events are planned and executed smoothly, on time, and within budget.
• Event logistics, vendors, marketing materials, and internal stakeholders are well coordinated.
• Offline marketing initiatives are delivered accurately and on schedule.
• Events and marketing activities effectively support customer engagement, attendance, and revenue goals.
• Post-event and campaign results are consistently tracked and used to improve future initiatives.
• Internal teams and vendors view the Marketing Coordinator as a reliable and organized partner who gets things done.

Ideal Candidate Profile:

• You are a hands-on coordinator and strong organizer who enjoys bringing events and marketing initiatives to life. You are comfortable managing details, coordinating with multiple people, solving problems quickly, and keeping projects moving.
• You enjoy the energy of live events and take pride in making sure every detail—from vendors and signage to setup and customer experience—is handled properly. You are proactive, dependable, and comfortable balancing multiple priorities in a fast-paced environment.

Physical Requirements:

• Remain in a stationary position, often standing or sitting for prolonged periods.
• Move about to accomplish tasks or move between work areas and event locations.
• Adjust or move objects weighing up to 40 pounds in all directions.
• Perform repetitive motions that may include the wrists, hands, and fingers.
• Be available to support event setup, execution, and breakdown as required.

About Shop LC:

We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team of approximately 450 people. Our products are sold through TV (Cable, satellite, Telco’s and OTA’s), our website, OTT, marketplaces, and social media.

We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL)- a publicly listed company in India. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). VGL Group is a vertical business, having its own manufacturing and sourcing units in India, China, Indonesia, and Thailand.

We believe in supporting our community and protecting the environment with the purpose of Delivering Joy.

Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, the UK, and the Germany for each item sold through all its platforms. Your Purchase Feeds… has current run rate of over 54,000 meals per school day and has provided over 50 million meals to kids in need in US, UK and India until now. Our mission statement embraces the ambitious goal of distributing one million meals each school day to children in need by 2040. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.

We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our factories in India fully functions on solar power and has Platinum level LEEDS certified factory. Our US buildings are gold level LEEDS certified.

Benefits:

• 100% Company paid, employee-only medical, dental, vision, and life insurance.
• 4% 401(k) matching
• ME Incentives
• Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays.
• Corporate discounts, employee sales, Employee Assistance Program
• Tuition reimbursement and scholarship (for dependents going to college).
• A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in!