Brand Marketing Manager

Brand Marketing Manager The Marketing Manager leads the planning and execution of integrated marketing initiatives across digital, print, and local channels to increase brand visibility, generate demand, and support business growth. This role develops campaign strategies, manages marketing programs and resources, and evaluates performance to optimize results. The ideal candidate is a strategic and hands-on marketing professional who can translate business priorities into effective campaigns while managing multiple initiatives and stakeholders. • 3-5 years of progressive marketing experience, ideally within home services, consumer services, or a related industry. Demonstrated experience developing and managing multi-channel marketing campaigns. Strong communication, writing, and brand management skills. Fluent with all aspects of Google marketing, social media marketing, proficient in CRM platforms, digital marketing tools, and analytics software. Experience with B2C marketing, digital marketing platforms, including email, social media, paid advertising, and website channels. Ability to analyze campaign performance, lead generation, and marketing KPIs to inform decisions and improve results. Strong project management skills with the ability to manage competing priorities, timelines, vendors, and stakeholders. Lead Generation Expert- proven ability to drive demand generation, lead nurturing, and conversion optimization. Bachelor's degree in marketing, communications, business, or a related field preferred. Develop and execute integrated marketing campaigns across digital, print, and local channels. Translate business objectives into marketing strategies and campaign plans that support brand awareness, lead generation, and growth. Manage content strategy and execution across social media, email, website, and other customer-facing platforms. Partner with internal teams, vendors, and agencies to deliver marketing programs on time and within established priorities. Monitor and analyze campaign performance, lead generation, conversion, and other marketing KPIs to identify opportunities for improvement. Lead local marketing initiatives, promotional campaigns, and community engagement efforts that support market-level business objectives. Maintain brand standards and ensure consistency across marketing materials and customer touchpoints. Develop and manage seasonal, promotional, and strategic marketing initiatives. Conduct market, customer, and competitive research to identify trends and opportunities. Provide marketing leadership with performance insights, recommendations, and strategic support for future initiatives. In-person hybrid role – Based in Lexington, KY with episodic travel throughout northern and western KY

• Comprehensive Benefits: Medical, dental, and vision coverage; a 401(k) plan with company match; paid parental leave; PTO; company-paid holidays; life and disability insurance; accident, critical illness, and hospital indemnity coverage; and access to voluntary benefits such as pet insurance and identity/fraud protection - everything you need to support yourself and your family.
• Real Growth Opportunities: With more than 60+ strong local brands behind you, you'll have the chance to grow your skills, take on new responsibilities, and build a long-term career.
• A Culture with Heart: We lead with teamwork, respect, and integrity. Every voice matters, and every contribution fuels our shared success.
• Purpose-Driven Work: Every role — in the field, office, or leadership — makes a real impact by helping families and communities stay safe and comfortable.
• Competitive Rewards: Strong pay, solid benefits, and recognition programs designed to celebrate craftsmanship, commitment, and exceptional performance.
• Clear Career Paths: From apprentice and entry-level roles to expert technicians, office leaders, and GMs — you'll always know where you can grow next.
• Training & Development: Hands-on technical instruction, leadership pathways, and continuous learning through our Apprenticeship Academy and brand-level coaching.
• Modern Tools & Technology: Advanced diagnostics, digital tools, and quality equipment that help you work safer, smarter, and more efficiently.
• Safety First: A safety-first mindset built into every process so you go home safely every day.
• Inclusive & Supportive Environment: We welcome all backgrounds and empower every employee to bring their best.
• Stable & Reliable: The strength of a national platform with the trust of long-standing local brands means your career is secure and supported.
• Community Impact: Your work strengthens local neighborhoods and supports families in meaningful, practical ways.

$85-95k base with 5% yearly bonus opportunity Equal Opportunity Employer We are an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, or other status protected by applicable federal, state, or local law. Roth Home