Technical Copywriter
$85k - $100kCardone Ventures Career
Total Compensation: $85000-$100000 annually
Location: Scottsdale AZ
Workplace Setting: Fully Onsite
POSITION SUMMARY
The Technical Copywriter is a rare hybrid: part strategist part technologist part wordsmith. This individual produces high-converting email and SMS copy across Cardone Ventures most critical marketing workflows and has the technical depth to build configure and optimize those workflows inside HubSpot and Aloware. Where most copywriters hand a draft to a marketing ops team this person closes the loop: they set up sequences interpret deliverability and engagement data run A/B tests and iterate copy based on what the numbers say. They understand segmentation compliance and cadence as deeply as they understand a hook a subject line and a call to action.
To thrive here you need the instincts of a direct-response copywriter the analytical rigor of a marketing operations manager and the drive to own measurable outcomes not just deliverables. This role sits at the intersection of copy and conversion and every decision traces back to pipeline and revenue.
ABOUT CARDONE VENTURES
Our mission is to help business owners achieve their personal professional and financial goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses live events partnerships and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational disciplined accountable transparent aligned and results-oriented. This company operates nationally and is growing by the day.
SUCCESS LOOKS LIKE
- Fully ramped on brand voice compliance segmentation and cadence within 90 days delivering high-performing email and SMS copy across blasts and automated workflows with minimal revisions.
- Takes end-to-end ownership of email and SMS copy across key initiatives consistently improving open rates CTR booked meetings show-up rates and downstream conversion through active testing and optimization.
- Builds repeatable messaging frameworks nurture sequences and testing playbooks anticipating initiative needs contributing upstream to planning and positioning and driving measurable ROAS with minimal oversight.
OBJECTIVES
Copy & Content
- Write high-converting email and SMS copy across blasts automated workflows nurture sequences and re-engagement campaigns.
- Develop and refine subject lines preview text SMS hooks CTAs and body copy that align with Cardone Ventures brand voice and direct-response principles.
- Build and maintain a messaging library of proven frameworks sequences and templates reusable across campaigns and initiatives.
- Produce supporting copy for landing pages event promotions and offer launches as needed.
Technology & Workflow Execution
- Build configure and maintain email and SMS workflows in HubSpot and Aloware including triggers enrollment logic delays and branching.
- Manage list segmentation contact properties and suppression logic to ensure the right message reaches the right audience at the right time.
- Maintain compliance with CAN-SPAM TCPA and internal compliance standards across all communications.
- Set up and execute A/B tests across subject lines preview text send timing CTAs and SMS copy; interpret results and apply learnings.
Reporting & Optimization
- Track and report on email and SMS performance metrics: open rates click-through rates reply rates unsubscribes booked meetings show-up rates and downstream conversion.
- Analyze workflow data to identify drop-off points fatigue signals and optimization opportunities.
- Deliver regular performance updates to the Digital Marketing leadership team with actionable insights and next steps.
- Continuously iterate on copy and workflow structure based on data not gut feel
COMPETENCIES
Copywriting & Messaging
- Direct-response copywriting fundamentals hooks urgency specificity proof and clear CTAs applied to email and SMS at scale.
- Ability to adapt voice and tone across audiences offers and stages of the customer journey while staying on-brand.
- Strong command of subject line and preview text craft with a track record of improving open rates through copy alone.
- Experience writing for SMS: brevity compliance language opt-out handling and engagement hooks within tight character limits.
Digital Marketing Technology
- Hands-on proficiency in HubSpot Marketing Hub: workflow automation smart lists contact properties A/B testing and performance dashboards.
- Working knowledge of Aloware or equivalent SMS/calling platform: sequences compliance settings contact management and reporting.
- Comfort operating inside a marketing tech stack understanding how tools connect and how data flows between CRM email and SMS platforms.
- Experience with Zapier or similar integration tools to connect platforms and automate data handoffs.
Data & Analytics
- Ability to read and interpret email and SMS performance data and translate findings into copy and workflow decisions.
- Experience with A/B and multivariate testing: setting up clean tests reading statistical results and applying conclusions systematically.
- Comfortable building and maintaining reporting dashboards (HubSpot Google Analytics Databox or equivalent) that communicate performance to stakeholders.
- Highly detail-oriented tracks deliverability list health compliance signals and engagement trends before they become problems.
Execution & Collaboration
- Operates independently with a bias for action identifies what needs to be done and executes without waiting for step-by-step direction.
- Manages multiple concurrent workflows and campaigns in Asana without dropping balls.
- Communicates proactively with cross-functional partners in sales events and creative to align on messaging timing and objectives.
- Comfortable giving and receiving direct feedback on copy and strategy with a growth orientation.
EDUCATION AND EXPERIENCE
- Bachelors degree in Marketing Communications English or a related field preferred.
- 35 years of hands-on experience in email and/or SMS marketing with a demonstrable record of improving performance metrics.
- Portfolio of email and SMS copy that shows range voice adaptability and results.
- Direct experience with HubSpot Marketing Hub required; Aloware or comparable SMS platform preferred.
- Experience with direct-response marketing principles and conversion-focused copywriting formal training or self-taught results matter most.
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting at a desk and working at a computer.
- Must be on-site at our Scottsdale AZ office; this is not a remote role
10X TOTAL REWARDS
Full-time employees receive:
- Medical dental and vision (employee dependents)
- 401(k) with up to 3% company match
- Parental leave: 8 weeks fully paid (primary caregiver) / 4 weeks fully paid (secondary) 1 month remote for both
- Vacation and sick time that increases with tenure
- Gym membership 100% paid
- Meal prep service discounts
- Pet insurance through SPOT
- Employee Assistance Program through Guardian
- Professional development reimbursements for outside courses and certifications
- 10X Mentorship Program
- $250K in internal education resources across Sales Operations Finance People and Marketing
- Uncapped commission eligibility for all team members
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff reflective of our community is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race color religion age national origin gender gender identity sexual orientation or disability and we actively foster inclusion in all forms both within our company and across interactions with clients candidates and partners.
Cardone Ventures uses AI-assisted tools as part of our recruiting process. These tools may be used to support resume screening candidate outreach or initial assessments. All hiring decisions are made by our People team and hiring managers. If you have questions about our process please contact us.If this position caught your eye send us your resume! For best consideration include the job title and source where you found this position in the subject line of your email to Already a Cardone Ventures candidate Please connect directly with your recruiter to discuss this opportunity.
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