Principal Product Marketing Manager

For our client, we are seeking a Principal Product Marketing Manager to join the team of a leader in the Business Services space. This role will shape go-to-market strategy for a core identity-focused portfolio, with a strong emphasis on market positioning, customer messaging, and commercialization. You will act as a strategic partner to product leadership, bringing market intelligence, customer insights, and competitive perspective into decisions that influence adoption and growth. The position also requires close collaboration with enterprise customers, partners, and cross-functional teams to translate technical capabilities into clear business value. Location: Remote Compensation: $159,000 – $234,000 annually Responsibilities Own the go-to-market strategy for the identity portfolio, identifying market opportunities and target customers Serve as a strategic partner to Product leaders, integrating customer insights and competitive intelligence into product decisions Develop expertise in identity solutions and translate technical details into customer value Evangelize the role of identity across the organization and the broader ecosystem Engage with customers and partners to support strategic conversations and commercial opportunities Oversee the commercialization process from product-market fit to adoption and optimization Collaborate with cross-functional teams to analyze performance metrics and drive growth initiatives Qualifications 5-7 years of experience in product marketing, product management, or related fields Deep knowledge of adtech, martech, and identity solutions Strong technical understanding of product functionalities and market dynamics Proven ability to engage with enterprise customers and senior executives Experience in shaping commercialization strategies and driving product adoption Ability to analyze market intelligence and customer insights to influence decisions Strong executive presence and strategic judgment for cross-functional collaboration Benefits Comprehensive health and wellness programs Flexible work arrangements Professional development opportunities Collaborative and innovative work environment Access to industry-leading tools and resources Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs. #J-18808-Ljbffr