Population Health Digital Outreach Manager

Location Address: 9521 San Mateo NE Albuquerque, NM 87113-2237 Compensation Pay Range: Minimum Offer $77,563.20, Maximum Offer $118,393.60 Position: Population Health Digital Outreach Manager (Now Hiring) Summary: Presbyterian is hiring a skilled Population Health Digital Outreach Manager to join our team. This full‑time, exempt position is based at Reverend Hugh Cooper Administrative Center with a weekday schedule Monday‑Friday in the United States. Responsibilities The Population Health Digital Outreach Manager is responsible for designing, executing, and optimizing digital engagement strategies to improve health outcomes and quality performance across Medicaid, Medicare, D‑SNP, and Commercial populations. Working within an integrated delivery system, this role partners across the health plan, care management, quality, and provider operations to ensure outreach is coordinated, data‑driven, and aligned with clinical workflows and value‑based care goals. This position supports both current‑state campaign execution and future‑state capabilities, including population health use cases for future‑state CRM implementation. Reports to: Director of Population Health Engagement Direct Reports: None Key Role Objectives Drive staffing efficiencies by transitioning appropriate outreach from manual phone calls to digital channels (SMS, email, portal, IVR) Increase member participation in clinical, preventive, and care management programs through targeted digital engagement Support scalable outreach models that reduce operational burden while maintaining or improving outcomes Key Responsibilities Ensure vendor‑supported digital communications align with PHP strategy Own end‑to‑end population health digital outreach campaigns across SMS, email, IVR, and patient portal channels Partner with the Analytics Organization to translate targeting outputs into outreach execution Align outreach strategies with STARS, HEDIS, and state quality measures Coordinate with care management and provider teams to align outreach with clinical workflows Deploy campaigns across multiple tools while ensuring consistency and compliance Support implementation and operationalization of population health CRM capabilities Participate in requirements gathering, vendor evaluation, and user acceptance testing Monitor campaign performance and drive continuous improvement Ensure compliance with HIPAA, CMS, and communication regulations Qualifications Bachelor's degree or equivalent experience in healthcare, public health, or related field Experience in population health, healthcare operations, or digital engagement Hands‑on experience executing outreach campaigns across digital platforms Knowledge of value‑based care, STARS, HEDIS, and additional quality programs Strong collaboration and communication skills across multidisciplinary teams Preferred Qualifications Experience with CRM platforms (e.g., Salesforce Health Cloud) preferred but not required Experience supporting implementation of new engagement tools Familiarity with Epic, Genesys, Jiva, or similar EHR/Telephony/Care Management systems Experience with Tableau, Power BI, or similar tools Success Measures Reduction in reliance on phone‑based outreach through increased digital adoption Increased enrollment and engagement in clinical and care management programs Improvement in STARS and HEDIS measures Care gap closure rates Member engagement metrics Contribution to value‑based care outcomes All benefits‑eligible Presbyterian employees receive a comprehensive benefits package that includes medical, dental, vision, short‑term and long‑term disability, group term life insurance and other optional voluntary benefits. AA/EOE/VET/DISABLED. PHS is a drug‑free and tobacco‑free employer with smoke‑free campuses. #J-18808-Ljbffr Presbyterian Healthcare Services