Brand & Thought Leadership Manager

• Develop and execute integrated brand marketing strategies that increase awareness, differentiation, credibility, and market authority for Instructional Empowerment.
• Translate company expertise, research, frameworks, books, customer results, and intellectual property into compelling brand campaigns.
• Identify the topics, ideas, and conversations where Instructional Empowerment can establish a distinctive point of view.
• Develop creative approaches for reaching superintendents, district leaders, principals, and other education decision-makers.
• Ensure a consistent and differentiated brand story across channels and campaigns.
• Connect brand-building activity to measurable audience engagement and business growth.

• Develop thought-leadership campaigns that establish Instructional Empowerment and its experts as trusted voices in K–12 education.
• Interview company leaders, subject-matter experts, educators, and customers to uncover compelling ideas and stories.
• Transform complex education concepts into clear, engaging content for multiple audiences and channels.
• Write and edit articles, scripts, newsletters, campaign content, LinkedIn content, landing pages, and other brand assets. Manage the company’s Wikipedia content.
• Create repeatable systems for turning one strong idea or piece of long-form content into multiple high-quality assets.

• Help develop and grow Instructional Empowerment's podcast and video strategy.
• Personally manage the production process, including topic development, guest recruitment, scheduling, interview preparation, recording, editing, publishing, and promotion.
• Produce and edit professional-quality podcast and video content.
• Develop strategies to grow podcast, YouTube, LinkedIn, and other relevant audiences.
• Turn podcast and video content into articles, clips, social content, newsletters, web content, and other marketing assets.
• Continually experiment with formats, topics, guests, distribution, and promotion to improve audience growth and engagement.

• Build integrated campaigns around podcasts, videos, books, research, events, customer stories, frameworks, and other company intellectual property.
• Manage organic and paid amplification across appropriate digital channels.
• Apply working knowledge of SEO, content optimization, branded search, referral traffic, and backlinks to increase discoverability.
• Use LinkedIn, YouTube, email, web, paid media, partnerships, and other channels to expand reach.
• Identify opportunities to extend the life and impact of high-performing content rather than simply producing more content.
• Track performance and use data to determine what is—and isn't—building the brand.

• Use modern AI tools to accelerate research, ideation, writing, editing, production, repurposing, optimization, and campaign analysis.
• Develop AI-enabled workflows that allow high-quality content to be produced and distributed more efficiently.
• Experiment with emerging tools that improve podcast, video, content, and marketing production.
• Maintain strong editorial judgment, factual accuracy, originality, and authentic brand voice regardless of the tools used.

• Greater awareness and recognition of Instructional Empowerment among K–12 education leaders.
• A clearer and more differentiated company brand.
• A consistent pipeline of high-quality company thought leadership.
• A growing podcast and video presence with increasing audience engagement.
• Stronger LinkedIn, YouTube, email, web, and other owned audiences.
• Growth in branded search, direct traffic, referral traffic, organic visibility, and website engagement.
• Increased reach and effectiveness of company research, frameworks, books, events, and intellectual property.
• Content that is strategically repurposed and amplified rather than created once and forgotten.
• AI-enabled workflows that increase the speed, scale, and quality of marketing production.
• A measurable connection between brand-building efforts, qualified interest, and business growth.

• 7+ years of progressive experience in brand marketing, content marketing, integrated marketing, thought-leadership marketing, or a closely related corporate marketing role .
• Demonstrated experience developing and executing brand-awareness or integrated marketing campaigns.
• Exceptional writing, editing, interviewing, and storytelling ability.
• Hands-on experience producing, editing, publishing, and marketing podcast and/or video content .
• Experience turning subject-matter expertise, research, intellectual property, or complex ideas into compelling marketing content.
• Demonstrated ability to develop content for multiple channels and audiences.
• Experience marketing and distributing content—not simply creating it.
• Working knowledge of digital marketing, SEO, paid amplification, social platforms, website analytics, and campaign measurement.
• Strong critical-thinking skills and the ability to evaluate ideas, audiences, channels, and results strategically.
• Strong project-management skills and the ability to move multiple initiatives from concept through execution.
• Experience using AI tools as part of professional marketing and content workflows.
• A portfolio demonstrating relevant brand campaigns, writing, podcast/video production, content marketing, or thought-leadership work.

• Experience marketing to K–12 education leaders , particularly district and school decision-makers.
• Experience in EdTech, educational publishing, professional learning, consulting, professional services, B2B SaaS, research/advisory services, or another expertise-driven organization.
• Experience marketing books, research, proprietary frameworks, intellectual property, or professional expertise.
• Experience developing thought-leadership programs for a corporate brand.
• Experience growing podcast, YouTube, LinkedIn, or other professional audiences.
• Familiarity with HubSpot, Google Analytics, LinkedIn Campaign Manager, Google Ads, YouTube analytics, SEO platforms, podcast-production tools, video-editing platforms, and related marketing technologies.

A Benefits Package Designed Around Your Well-Being

• Multiple medical plan options, including a 100% employer-paid health plan
• HSA and FSA options available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible healthcare plans
• Company-paid dental, vision, life, STD, and LTD coverage
• 15 days of PTO available in your first year of employment
• 8 paid holidays, plus 2 floating holidays
• 401(k) with a 4% company match
• Salary range $80,000-$85,000