Marketing and Brand Coordinator

Job Description – Marketing & Brand Coordinator Role Overview Cocoon Inc. is seeking a Marketing & Brand Coordinator to support the company’s long-term brand reputation and execute marketing initiatives that increase awareness, drive website traffic, generate qualified leads, and support business development objectives. This role combines brand stewardship, content development, digital marketing, campaign execution, and sales enablement. The ideal candidate is a hands‑on marketing professional who can translate complex technical concepts into clear, compelling messaging for government, defense, and aerospace audiences. The Marketing & Brand Coordinator will collaborate closely with leadership, sales, engineering, and external partners to ensure consistent brand representation while executing measurable marketing activities that support Cocoon’s growth. Key Responsibilities Brand Strategy & Integrity Maintain and strengthen Cocoon’s brand positioning, voice, and visual identity across all marketing channels. Ensure brand consistency across digital platforms, print materials, presentations, sales collateral, and technical communications. Maintain brand guidelines, approved messaging, and marketing asset libraries. Support initiatives that strengthen Cocoon’s credibility, reputation, and visibility within the aerospace and defense marketplace. Coordinate and execute marketing campaigns that support business development priorities, customer engagement, and lead generation. Manage routine website updates and support search engine optimization (SEO) initiatives to improve website traffic and visibility. Coordinate email marketing, social media, and other digital marketing activities to increase audience engagement and generate leads. Monitor marketing performance metrics, including website traffic, engagement, campaign results, and lead activity. Identify opportunities to improve campaign effectiveness and recommend adjustments based on performance data. Maintain a marketing calendar to coordinate campaigns, content releases, industry events, and other promotional activities. Content Development & Messaging Create and coordinate marketing content, including website copy, product descriptions, case studies, brochures, email campaigns, social media content, and thought leadership materials. Translate complex material science, engineering, and product capabilities into clear, customer-focused messaging. Collaborate with subject matter experts to ensure technical accuracy, relevance, and consistency. Support proposal and bid content development by incorporating approved brand messaging, product information, and visual standards. Repurpose existing content into targeted marketing materials that support customer education and sales engagement. Create, format, and review professional presentations for executive leadership, customer briefings, business development meetings, industry events, and trade shows. Review presentations and marketing materials for accuracy, consistency, visual quality, grammar, and alignment with Cocoon’s brand standards. Develop and maintain standardized presentation templates, product slides, company overview materials, and reusable sales collateral. Coordinate with internal stakeholders to gather content, incorporate feedback, and ensure deliverables are completed on schedule. Trade Shows & Industry Engagement Coordinate marketing support for trade shows, conferences, industry events, and customer engagements. Prepare branded materials, presentations, promotional content, and digital assets for events. Support pre-event outreach and post-event follow-up campaigns in coordination with business development. Help convert event engagement into ongoing customer relationships and potential sales opportunities. Cross-Functional Collaboration Partner with sales and business development to align marketing activities with customer priorities and growth objectives. Coordinate with engineering and product teams to stay informed about product capabilities, innovations, and competitive advantages. Manage relationships and deliverables with external marketing, design, printing, and digital service providers as needed. Maintain organized marketing files, project timelines, and content approval workflows. Requirements Experience & Education Bachelor’s degree in marketing, Communications, Business, or a related field preferred; equivalent relevant experience may be considered. Three or more years of experience in marketing, communications, content development, brand coordination, or a related field. Experience creating marketing materials and coordinating digital campaigns. Experience in aerospace, defense, advanced manufacturing, government contracting, or other technical industries preferred. Familiarity with government or military customer environments is a plus. Software & Technology Proficiency Candidates should be proficient in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint, and have experience with the following tools and platforms: Document management: Adobe Acrobat and SharePoint or similar file-sharing and document management systems. Communication and collaboration: Microsoft Teams. Project and workflow management: Airtable, ClickUp, Asana, or comparable project management platforms. Marketing and digital tools: Experience with website content management systems, email marketing platforms, social media management tools, and website analytics is preferred. Candidates should be comfortable learning new software and using digital tools to organize projects, manage content, collaborate with stakeholders, and track marketing performance. Capabilities Strong written and verbal communication skills, including the ability to simplify complex technical information. Demonstrated ability to execute marketing initiatives that support brand awareness, audience engagement, website traffic, and lead generation. Strong presentation development, editing, and visual communication skills. Excellent organizational and project coordination skills, with the ability to manage multiple deadlines and priorities. Attention to detail and commitment to brand consistency, accuracy, and professional quality. Ability to work independently, collaborate across functions, and adapt to a growing small-company environment. Understanding of confidentiality, compliance, and messaging sensitivities within the defense and aerospace industries. Cocoon HQ in New Hampshire is preferred; remote candidates may be considered. Occasional travel may be required to support trade shows, industry conferences, and customer engagements. Professional work environment requiring regular collaboration with internal teams and external stakeholders. About Cocoon Cocoon Inc. is an innovative and fast-growing company specializing in advanced textile solutions for aerospace and defense applications aimed at protecting high-value military assets from corrosion. Cocoon partners closely with OEMs and government customers to deliver engineered solutions across the full product lifecycle, from development through sustainment. #J-18808-Ljbffr Cocoon, Inc.