National Sales Manager, B2B & Commercial

Job Description

Job Description

Position: National Sales Manager, B2B & Commercial

FSLA Status: Full-time/Exempt

Location: Newport Beach, CA

Travel: up to 25% domestic travel

Salary Range: $150,000 - $180,000 USD annually

About Us

At Best Choice Products, our mission is to develop the world's best-selling products inspired by real people. For over 20 years, our e-commerce retail brand has been committed to developing products for families everywhere. Our diverse catalog includes outdoor living, lawn & garden essentials, toys & games, home furniture, and even seasonal decor. As we like to say, there's something for everyone in the family! Our success is best defined by a collaborative culture full of inspired minds and a willingness to contribute new ideas. Some of our most rewarding moments include being part of the Inc. 5000 list of fastest-growing private companies in America and a Top Workplace (2022) by the Orange County Register! Please visit our website for more information.

Scope of the Role

The National Sales Manager, B2B & Commercial is responsible for driving incremental revenue through bulk and enterprise customers on a national level. This role is accountable for proactively identifying new business opportunities, establishing strategic customer relationships, and converting those opportunities into profitable, repeatable revenue. This is a foundational, hands-on sales role responsible for both strategy and execution. The position will define BCP’s commercial go-to-market approach, actively prospect and close new business, establish scalable sales processes to support long-term growth, manage key B2B platforms, and collaborate with Product Management teams on new commercial product development. As the commercial channel matures, this role may support the development and management of additional sales resources.

Reporting Structure

The National Sales Manager, B2B & Commercial is a member of the Channel Sales Team and reports to the CEO. This position also partners with cross-functional stakeholders and leaders within the organization.

Essential Functions & Key Responsibilities

• Own the national B2B sales channel, driving bulk commercial purchases and building long-term relationships with enterprise customers (e.g., commercial, government, non-profit)
• Identify and pursue new revenue opportunities through proactive prospecting, outreach, and leveraging existing industry contacts
• Build and maintain strong relationships with key decision-makers and procurement teams to secure repeatable sales
• Lead the full sales cycle for B2B customers, including needs assessment, product presentations, proposals, pricing discussions, negotiations, and closing deals
• Develop pricing frameworks, volume discounts, and contract structures in collaboration with Finance and leadership
• Establish and maintain repeatable sales processes, CRM workflows, and reporting for pipeline management, forecasting, and performance tracking
• Work strategically with liquidators to sell through excess or discontinued inventory
• Partner with Marketing to create sales materials, presentations, and initiatives aligned to target customer segments
• Work cross-functionally with Operations and Supply Chain to ensure accurate forecasting, inventory availability, and smooth onboarding for new accounts
• Analyze market trends, customer demand, and competitive activity to identify new growth opportunities
• Act as the internal subject matter expert on B2B sales, providing insight on market opportunities and customer needs
• Reverse engineer sales data to inform product ideas and collaborate with Product Management teams on new commercial products
• Manage key B2B platforms, including Amazon and Walmart accounts
• Perform other duties as assigned

Qualifications & Required Experience

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred but not required
• 7–10+ years of B2B sales experience, preferably in CPG, consumer goods, or related industries
• Proven experience driving bulk or commercial sales with enterprise-level customers
• Established network of industry contacts and ability to quickly develop new relationships
• Demonstrated ability to generate revenue independently and build new channels from scratch
• Skilled in full sales cycle management: prospecting, presentations, proposals, negotiations, and closing
• Strong commercial acumen, including pricing, volume discounting, and contract management
• Ability to operate independently while establishing scalable processes for long-term growth
• Excellent communication, relationship-building, and negotiation skills
• Proficient in Microsoft Office 365 suite
• Comfortable collaborating with Marketing, Finance, Operations, and Supply Chain teams
• Proficiency with CRM systems and reporting tools
• Strong analytical and forecasting capabilities

Benefits & Perks

Join us and experience a workplace where benefits and perks are designed with you in mind.

• Flex Fridays : Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.
• Comprehensive Health Coverage : Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
• Support When You Need It : Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
• Future-Forward Financials : Secure your future with our 401k plan, complete with up to a 3.5% company match.
• Time to Recharge : Enjoy vacation time, paid holidays, and sick days to rest and recharge.
• Fuel Your Day : Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
• Exclusive Discounts : Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
• Play Hard : Unwind with our on-site arcade games and ping pong to connect with colleagues.
• Stay Fit : Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.
• Celebrate Together : Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.

If you meet most of our criteria and are excited about our mission, we encourage you to apply and grow with us. Your unique experiences and perspectives could be just what we're looking for.

The base salary range for this full-time position is $150,000-$180,000 USD annually. You will also be eligible to participate in BCP’s benefits and bonus programs. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by additional factors, including job-related skills and experience.

Whe re to Find Us

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At BCP, we are committed to building a diverse and inclusive workplace where everyone can thrive. Best Choice Products proudly provides equal employment opportunities to all employees and applicants, embracing differences in race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, and gender identity. Discrimination and harassment of any kind have no place here.