Marketing Data Analyst

Position Summary University Marketing and Communications is looking for an inquisitive, data‑driven professional to analyze marketing campaigns, monitor performance, and make recommendations to maximize impact. Please note that visa sponsorship is not available for this position now or in the future. Responsibilities The Marketing Data Analyst uses quantitative data and research to determine the impact of marketing initiatives, assists the team with key strategic decision‑making by developing benchmarks, analyzing data, determining campaign effectiveness, and synthesizing actionable insights. The position will construct and maintain dashboards that display metrics, key performance indicators, and trends, and provide recommendations to optimize marketing efforts and achieve goals. It will also assess emerging technologies, identifying new ways for the University to use digital marketing to engage its audiences. The marketing data analyst reports to the Associate Director of Web and Digital Marketing. A hybrid work arrangement is available. Minimum Qualifications Bachelor’s degree. Experience benchmarking, measuring, and analyzing results of marketing campaigns. Experience with business intelligence platforms (e.g., Tableau, Looker Studio, Marketing Cloud Intelligence). Strong attention to detail. Ability to communicate complex ideas clearly and concisely. Time‑management skills, including the ability to meet deadlines and manage multiple projects simultaneously. Preferred Qualifications 2+ years experience in digital marketing and/or working with quantitative data analysis. Working knowledge of relational databases and SQL, such as Google BigQuery. Experience integrating datasets from multiple sources. Experience with web analytics platforms (e.g., Google Analytics). Familiarity with marketing attribution / Marketing Mix Modeling (MMM). Ability to formulate insights, identify trends, and develop recommendations based on data. Ability to generate innovative solutions to marketing and communication challenges. A commitment to inclusion and experience working with socially and culturally diverse communities. Knowledge of and sensitivity to a Catholic, Marianist work environment. EEO Statement Informed by its Catholic and Marianist mission, the University is committed to the dignity of every human being. Informed by this commitment, we seek to increase diversity in all of its forms, achieve fair outcomes, and model inclusion across our campus community. The University is committed to policies of affirmative action designed to increase the employment opportunities of individuals with disabilities and protected veterans in compliance with the Rehabilitation Act of 1973 and the Vietnam Era Veterans' Readjustment Assistance Act of 1973. #J-18808-Ljbffr University of Dayton