Social Media Specialist

Executes day-to-day social media publishing across all organizational platforms, ensuring timely, accurate, and engaging content delivery.

Creates compelling social media content, including copywriting, photography, short-form video, graphics, and platform-specific creative assets that support organizational priorities.

Captures photo and video content at organizational events and develops social-first content from concept through final published asset.

Collaborates with the Social Media Manager to execute integrated social media campaigns, programs, and initiatives.

Monitors social media communities by engaging with audiences, responding to comments and messages, and escalating issues as appropriate.

Maintains social media operations, including publishing schedules, content calendars, digital asset management, content libraries, and workflow documentation.

Organizes, tags, archives, and maintains social media assets to support efficient content retrieval and long-term content management.

Supports live social media coverage for conventions and other organizational events.

Stays current on platform updates, emerging technologies, audience behaviors, and social media trends, proactively identifying opportunities to improve content performance and audience engagement.

Identifies and develops meaningful stories from member interactions, events, existing content, and social media conversations that align with Lions International’s mission and messaging.

Contributes creative ideas for social media content and independently develops concepts into finished creative assets for publication.

Assists with social media analytics, reporting, and platform optimization by monitoring performance and identifying opportunities for continuous improvement.

Collaborates with internal departments, volunteers, members, photographers, videographers, freelancers, and external partners to support content development and campaign execution.

Maintains knowledge of Lions International branding, messaging, and social media best practices to ensure consistent and effective communications.

Performs other duties as assigned.

Bachelor’s degree in Journalism, Marketing, Communications, Public Relations, Digital Media, or a related field. High school diploma with an equivalent combination of experience will also be considered.

Minimum 3 years of professional experience managing social media for a brand, organization, agency, or nonprofit.

Demonstrated experience creating engaging content for multiple social media platforms, including copywriting, photography, video production, and short-form video editing.

Experience managing social media publishing platforms and community engagement across multiple channels.

Experience using social media management tools (e.g., Sprout Social or similar), and editing tools such as Canva, VEED, Adobe Creative Suite, CapCut, Premiere Pro, or comparable creative applications.

Experience capturing and producing content during live events is preferred.

Strong organizational skills with the ability to manage multiple projects, meet deadlines, and adapt to changing priorities.

Demonstrated understanding of social media trends, audience engagement strategies, and platform best practices.