Director, Brand Strategy & Messaging

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Job Summary

The Xfinity Brand Strategy team’s mission is to build strategy that positions Xfinity as the brand that connects people to more of what they love through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications.

We’re looking for a Director of Brand Strategy & Messaging to lead the voice of one of America’s most recognized consumer brands, and to extend that voice to our Rogers Xfinity partnership — bringing the same standard of clarity, confidence, and connection to every audience we serve.

This is one of the most strategically significant roles on the Brand Strategy team. You’ll own the Messaging & Positioning pillar — the foundation from which every consumer touchpoint, campaign, and partner communication is built. The ideal candidate will be a creative thinker, a self-starter, an excellent communicator, driven by a genuine curiosity and passion for building brands people care about.

Job Description

Core Responsibilities:

• Lead Messaging & Positioning — Own the end-to-end process from Brand Planning Briefing through optimization, defining naming conventions, messaging hierarchies, and positioning frameworks that align business objectives with consumer needs.

• Champion the Xfinity brand — Serve as the voice of the consumer in every room, setting the strategic quality bar across all touchpoints and building scalable workflows leveraging tools like Adobe and Writer.

• Support the Rogers Xfinity brand — Extend Xfinity’s messaging frameworks and governance standards to the Canadian market, serving as a strategic liaison for Rogers Xfinity go-to-market initiatives and ensuring cross-border brand consistency.

• Drive Brand Governance — Own the Brand Hub as the organization’s single source of brand truth, oversee the review process across disciplines, and enable internal teams and agencies to execute messaging consistently.

• Lead stakeholder negotiations — Align business units (Product, Growth, Legal, Marcom) on unified messaging architecture, secure SLT signoff, and negotiate strategically compelling claims.

• Research & optimize — Conduct quant and qual research, in-market testing, and iterative feedback loops to sharpen positioning to turn findings into action.

• Define AI/agentic brand strategy — Establish the brand voice and governance frameworks that ensure all AI-powered tools output on-brand communications at scale.

• Lead and develop a team — Set the vision for the Messaging & Positioning pillar, and oversee internal and external partners.

• Consistent exercise of independent judgment and discretion in matters of significance.

• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

• Other duties and responsibilities as assigned.

Minimum Qualifications/What you’ll need:

• Brand expertise — Expert knowledge of brand architecture, positioning frameworks, messaging hierarchy, and consumer insight methodologies across broadband, mobile, entertainment, and digital touchpoints [7].

• Research fluency — Proficiency with quant and qual methodologies and the ability to translate findings into actionable brand decisions.

• Stakeholder influence — Proven ability to align diverse, senior stakeholders and create clarity from ambiguity — translating complex challenges into brand frameworks the entire organization can execute against.

• Communication & presence — Impeccable written and verbal communication skills, comfortable presenting and negotiating at C-suite level, with obsessive attention to detail.

• Agility — A proactive self-starter who thrives in fast-paced environments, manages competing priorities with independent judgment, and drives initiatives across finish lines.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Support a culture of inclusion in how you work and lead.

• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Marketing Strategies; Marketing; Collaboration; People Leadership; Brand Strategy; Brand Communications

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary ( on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years Job Family Group: Marketing