Digital Marketing Manager

Local candidates and U.S. residents only Full-time Direct reports: None Reports to: VP of Digital and Web Immediate opening Key Responsibilities Plan, build, and manage paid search campaigns, including research, execution, ongoing optimization and performance analysis Drive lead growth while keeping cost efficiency through daily, weekly and monthly optimization tasks Create, launch, and track performance reports for campaigns, ads, keywords, landing pages, and other elements that are influenced by search campaigns, translating data into clear insights Develop keyword strategies through in-depth keyword research to support both paid and organic search efforts Create and analyze real-time dashboards that connect to ad platforms to measure campaign performance and demonstrate ROI Conduct SEO, GEO, and local map audits as well as ongoing keyword research to inform on-page, local, technical, and content-driven SEO strategies for clients Collaborate with content and development teams to ensure SEO and local SEO best practices are incorporated into content Pull and analyze AI Visibility reports to assess brand and content presence across AI searches Identify opportunities to improve client visibility in AI-generated search results by making recommendations for content structure, topic authority, and schema Work with content and development teams to translate AI visibility findings into actionable SEO/GEO and content strategies Create and generate reports and insights from platforms such as Google Ads, Microsoft Ads, Google Analytics, AgencyAnalytics, ArcGIS Business Analyst, Scarborough, SparkToro, and Semrush Clearly communicate research findings and performance insights to clients and internal teams, translating complex data into actionable, non-technical recommendations Stay current on search engine updates, AI-driven trends, and other emerging best practices to proactively adjust strategy as needed Work with internal teams to keep projects on scope, on time and on budget Qualifications Bachelor’s degree in Marketing, Advertising, Business, Computer Science or related field 3+ years of Google paid search and SEO experience Proficient in Google Ads, Google Analytics, Google Tag Manager, with knowledge of how those platforms can be connected Comfortable working in spreadsheets and working with Excel/Google Sheet formulas Full understanding of KPIs and metrics like CPC, CTR, ROAS, CPA, CPM, CVR, etc. Strong understanding of paid search bidding strategies Google Ads and Google Analytics certified Experience with Semrush is ideal, but not required Experience working at an agency or managing multiple accounts, a plus Impeccable data analysis skills Excellent verbal and written communication skills Self-motivated and highly organized team player with great time management Good problem-solving skills Proficient in Mac computer systems Passion for digital marketing, data, and spotting trends How to Apply Interested candidates should submit their resume and cover letter here: #J-18808-Ljbffr Wingard