Real Estate Marketing Coordinator

Real Estate Marketing Manager

The Agency Northwest Florida Beaches at Sandestin Golf and Beach Resort is seeking an experienced Real Estate Marketing Manager to lead and support marketing initiatives for our growing real estate operation.

The Agency Northwest Florida Beaches, located at Sandestin Golf and Beach Resort, brings together decades of local real estate expertise with the reach, resources, and innovative marketing platform of The Agency, a global boutique luxury brokerage. Originally established as Sandestin Real Estate in 1973, the organization has deep roots in the Emerald Coast and now represents buyers, sellers, investors, and luxury properties throughout Northwest Florida.

In 2025, The Agency expanded its presence beyond Sandestin and rebranded as The Agency Northwest Florida Beaches, extending its service area from Perdido Key to Inlet Beach and bringing its boutique luxury real estate model to communities throughout the Emerald Coast. The Agency's global network includes more than 130 offices across 13 countries and has recorded more than $72 billion in transactions since its founding.

The Real Estate Marketing Manager will play an important role in continuing that growth. This position will develop and execute marketing strategies that increase property exposure, generate qualified leads, support agents and sales activity, and strengthen The Agency Northwest Florida Beaches brand throughout the region.

This is a real estate marketing position, and previous professional marketing experience with a real estate company, brokerage, developer, or similar real estate organization is required. We are looking for someone who understands the real estate sales cycle and knows how to market properties—not simply someone with general marketing experience.

Essential Duties & Responsibilities:

• Develop and execute comprehensive marketing strategies to support real estate sales, listings, agents, and overall business objectives.
• Develop marketing plans for luxury residential properties, resort properties, investment properties, communities, and new developments.
• Work closely with agents, brokers, sales leadership, and management to identify marketing priorities and opportunities.
• Create and manage property marketing materials, including brochures, flyers, listing presentations, signage, digital advertisements, email campaigns, and sales collateral.
• Oversee the creation and distribution of professional property photography, video, virtual tours, floor plans, and other visual content.
• Manage website content, property listings, landing pages, and other digital marketing channels.
• Develop and manage social media content and campaigns that increase property exposure, brand awareness, engagement, and qualified leads.
• Coordinate email marketing campaigns, newsletters, agent communications, and targeted promotional campaigns.
• Manage digital advertising campaigns across appropriate platforms, including paid social, search, display, and other digital channels.
• Track marketing performance and provide reporting on leads, traffic, engagement, campaign performance, and return on investment.
• Coordinate with photographers, videographers, graphic designers, printers, advertising partners, media outlets, and other outside vendors.
• Maintain consistent branding across property listings, digital platforms, advertising, print materials, and other marketing channels.
• Assist with open houses, broker events, client events, property launches, community events, and other sales-related marketing initiatives.
• Develop creative campaigns to promote new listings, price changes, featured properties, developments, and other real estate opportunities.
• Research real estate market trends, competitor activity, buyer behavior, and emerging marketing strategies.
• Manage marketing budgets and ensure expenditures align with established priorities and objectives.
• Work with leadership to establish marketing goals, timelines, budgets, and measurable results.
• Ensure listing information, property details, photography, pricing, and other marketing content are accurate and current.
• Identify new opportunities to increase property visibility, qualified leads, agent exposure, and sales.
• Provide marketing support and resources to the real estate sales team.

Required Qualifications:

• 3+ years of professional marketing experience within the real estate industry.
• Previous experience working directly for a real estate brokerage, real estate company, developer, or similar real estate organization is required.
• Strong understanding of real estate marketing and the relationship between marketing, lead generation, and sales.
• Experience marketing individual properties and/or real estate communities.
• Experience with digital marketing, social media, email marketing, website content, and online advertising.
• Experience coordinating professional photography, videography, graphic design, and other property marketing assets.
• Strong project management skills with the ability to manage multiple listings, campaigns, deadlines, and priorities.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to maintain accuracy across multiple marketing platforms.
• Ability to work independently while collaborating closely with agents, brokers, leadership, and outside vendors.
• Proficiency with Microsoft Office and commonly used marketing platforms and tools.
• Experience with Canva, Adobe Creative Cloud, or similar design/content platforms.

Preferred Qualifications:

• Experience marketing luxury real estate, resort real estate, second homes, vacation properties, or new developments.
• Experience in the Northwest Florida, Emerald Coast, 30A, Destin, Miramar Beach, or surrounding real estate market.
• Experience with MLS and real estate listing platforms.
• Experience with real estate CRM systems and lead-generation platforms.
• Experience managing paid digital advertising campaigns.
• Experience with luxury lifestyle brands.
• Experience with real estate photography, video, virtual tours, and other property marketing content.
• Bachelor's degree in Marketing, Communications, Business, Real Estate, or a related field.

The Ideal Candidate:

The ideal candidate understands that real estate marketing is more than creating attractive content. You understand how to position a property, tell its story, reach the right buyer, generate interest, support the agent, and ultimately contribute to sales.

You are comfortable working in a fast-paced real estate environment where priorities can change quickly. You can move between strategy and execution—from developing a larger campaign to making sure a property listing is updated correctly and ready to go live.

You also understand the importance of marketing a lifestyle and destination, particularly when representing luxury properties along the Emerald Coast.

Why The Agency Northwest Florida Beaches:

This is an opportunity to join a real estate organization with deep local roots and an international luxury brand behind it. The Agency Northwest Florida Beaches combines the history and market knowledge of the former Sandestin Real Estate organization with The Agency's global network, creative resources, technology, and luxury marketing platform.

The brokerage represents properties and clients across some of Northwest Florida's most sought-after coastal communities, including Sandestin, Miramar Beach, Destin, 30A, and surrounding Emerald Coast markets.

The opportunity is particularly well suited for a marketer who wants to be part of a growing real estate brand rather than simply maintain an existing marketing program.

Physical Requirements:

• Ability to work in an office environment for extended periods.
• Ability to travel throughout Sandestin and the surrounding Emerald Coast to photograph or inspect properties and marketing locations.
• Ability to attend open houses, property tours, broker events, community events, and other off-site marketing activities.
• Ability to occasionally work outdoors in varying weather conditions, including heat, humidity, sun, wind, and rain.
• Ability to stand, walk, bend, stoop, and move throughout residential and commercial properties.
• Ability to navigate stairs and uneven terrain at properties when necessary.
• Ability to lift and carry marketing materials, signage, displays, equipment, and supplies weighing up to approximately 25 pounds.
• Ability to work occasional evenings, weekends, or extended hours for events, property launches, open houses, or other business needs.

EOE M/D/F/V