Content Marketing Manager
$100k - $160kProfound
Marketing
• New York, New York • San Francisco, California
• In-office
- Develop and drive Profound's content strategy, translating complex ideas about AI, brand visibility, and marketing technology into clear, compelling narratives that educate and inspire marketers
- Write and edit high-quality long-form content including e-books, benchmark reports, whitepapers, blogs, customer stories, and thought leadership pieces that establish Profound as the authority on answer engine optimization
- Create multi-format content across blog, social, video, email, and emerging channels that drives awareness, education, and pipeline throughout the customer journey
- Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content
- Develop content series and editorial calendars that balance evergreen educational content with timely commentary on AI developments and market shifts
- Collaborate with Product Marketing, Growth, and Comms to amplify product launches, events, and campaigns with cohesive storytelling and compelling copy
- Use analytics and performance data to measure content impact, surface audience insights, and continuously refine messaging and content strategy
- Experiment with emerging content formats and AEO strategies to ensure Profound's content leads the conversation about AI and brand visibility
- Strategic storyteller who can translate technical concepts into narratives that resonate with marketers and drive business outcomes
- Experience leading or contributing to content programs at a SaaS, AI, or marketing technology company, with demonstrable impact
- Strong background in written content development and video content scripting, with a sharp editorial eye and attention to craft
- Deep understanding of how to build and scale content systems and maximize the lifecycle value of strategic assets
- Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving
- Data-informed mindset, using analytics to guide content decisions and measure what is working beyond vanity metrics
- Experience telling stories around data, AI, analytics, or the future of search and marketing
Vacancy posted 1 day ago
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