Field Marketing Manager

Job Description

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About DefensX

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DefensX instantly converts any browser tab into a Zero-Trust workspace for employees and AI agents; no browser switch, no friction. It layers ZTNA-grade remote data access, Remote Browser Isolation, policy-aligned DLP with real-time PII and prompt inspection, and six AI-powered tiers of phishing resistance that neutralize threats on contact. An adaptive AI engine continuously maps user behavior, auto-tunes defenses, and launches autonomous micro-trainings in seconds. Enterprises gain 360° protection that accelerates safe AI adoption, eliminates VPN/VDI drag, collapses tool sprawl, and scales security effortlessly as they grow.

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We’re a fast-growing company with a passionate team driving innovation in the secure browser category. Our sales and engineering experts work hand-in-hand with channel partners and their customers to deliver results. Recognized with multiple awards, DefensX is setting the pace in a rapidly expanding market. As we continue to grow, we’re looking for driven, like-minded people to join our team and help shape the future of cybersecurity.

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What We’re Looking For

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We are seeking a hands-on Field Marketing Manager to drive demand generation, partner engagement, and brand awareness across the MSP, MSSP, VAR, and distributor ecosystem. This role is responsible for planning and executing field marketing programs that generate qualified pipeline, strengthen strategic partnerships, and increase market presence through industry events, trade shows, partner roadshows, webinars, social media and regional campaigns.

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The ideal candidate thrives in fast-paced SaaS environments, enjoys being on the road, and has experience marketing through the IT channel. This is a highly collaborative role working closely with sales, channel, marketing, customer success, and partners.

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Key Responsibilities Trade Shows & Events \n

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• Plan and execute national trade shows, channel conferences, and cybersecurity events. 
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• Own event logistics from planning through post-event follow-up. 
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• Coordinate booth design, signage, giveaways, demonstrations, and messaging. 
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• Manage relationships with event organizers and vendors. 
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• Coordinate executive speaking opportunities and sponsorships. 
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• Develop event playbooks and staffing schedules. 
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• Support international events as needed. 
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Partner Marketing \n

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• Build joint marketing campaigns with MSPs, MSSPs, distributors, and strategic alliances. 
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• Execute co-branded campaigns with distributors and marketplace partners. 
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• Develop partner-ready marketing kits including: 
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• Email campaigns 
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• Social media content 
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• Sales collateral 
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• Event-in-a-box materials 
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• Coordinate MDF (Market Development Fund) activities. 
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• Support partner recruiting events. 
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Marketing Operations \n

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• Manage event budgets and vendor contracts. 
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• Maintain annual marketing calendar. 
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• Track campaign performance and marketing KPIs. 
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• Analyze campaign effectiveness and recommend improvements. 
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Required Qualifications \n

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• 5+ years of B2B SaaS field marketing experience. 
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• Experience marketing cybersecurity, cloud, networking, or IT infrastructure solutions. 
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• Experience working with MSPs, MSSPs, VARs, or technology distributors strongly preferred. 
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• Demonstrated success managing trade shows and large industry events. 
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• Strong project management skills. 
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• Excellent communication and presentation abilities. 
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• Comfortable working cross-functionally with sales and channel teams. 
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• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, etc.). 
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• Willingness to travel 40–60%. 
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Preferred Experience \n

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• Cybersecurity industry experience. 
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• Channel-first GTM experience. 
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• Distributor marketing (Pax8, TD SYNNEX, Ingram Micro, Sherweb, etc.). 
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• Event sponsorship management. 
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• Omni-channel social media marketing experience.
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Key Performance Indicators (KPIs)\n

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• Marketing-sourced pipeline 
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• Marketing-influenced pipeline 
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• Qualified meetings generated 
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• Event ROI 
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• Cost per opportunity 
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• Partner campaign participation 
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• Partner-generated leads 
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• Event participation, registrations and attendance 
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• Trade show pipeline creation 
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• Pipeline-to-revenue conversion 
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• Marketing Qualified Leads (MQLs) 
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Desired Skills \n

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• Highly organized with exceptional attention to detail. 
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• Strong event management expertise. 
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• Creative problem solver. 
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• Budget management experience. 
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• Webinar production.
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• Excellent written and verbal communication. 
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• Self-starter who thrives in a remote environment. 
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• Ability to juggle multiple concurrent projects. 
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• Analytical mindset with a focus on measurable results. 
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• Comfortable interacting with executives, partners, and customers. 
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What Success Looks Like \n

Within the first year, the Field Marketing Manager will:

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• Build and execute an annual field marketing plan aligned with revenue goals. 
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• Successfully manage 25+ industry events and partner conferences annually. 
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• Increase partner engagement and event-generated pipeline. 
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• Deliver measurable marketing ROI through integrated campaigns and high-impact field programs. 
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• Become the primary marketing liaison for sales and channel teams, ensuring every field activity contributes directly to pipeline growth and partner success. 
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What We Offer

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• Competitive pay structure: base salary and bonus potential.
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• Health benefits.
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• Remote work flexibility and a supportive work environment based on mutual respect that embraces diversity.
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• Professional development opportunities in a rapidly growing organization.
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• Collaborative culture focused on innovation, teamwork, and growth.
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• Opportunity to make a significant impact in the fast-growing field of cybersecurity with a dynamic up-and-coming company and motivated team.
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