Product Marketing Manager
Kaizen Executive Search, Inc.
Product Marketing Manager:
- Build Go-to-Market (GTM) Strategy: Develop and execute product launch plans in partnership with Product, Sales, and Marketing teams. Partner with product leadership to inform and drive continued innovations for the evolving product road map.
- Market Intelligence: Conduct competitive analysis, market research, and customer insights to guide positioning and product strategy.
- Customer Voice: Partner with customer success and product teams to gather and integrate customer feedback into product roadmaps.
- Product Advisory: Develop and lead a product advisory board built from key customers and non-customer to help inform and guide future innovations and communicate our story to the marketplace.
- Metrics & Performance: Define KPIs and track performance of marketing initiatives to ensure impact and ROI.
- Sales Enablement: Create sales collateral, training materials, and tools that help the sales team communicate value effectively.
Qualifications:
- Bachelor’s degree in marketing, Business, Communications, or related field (MBA preferred)
- 3–7 years of experience in product marketing, preferably in medical device/medical technology.
- Strong written and verbal communication skills
- Proven ability to work cross-functionally in a fast-paced environment
- Up to 50% travel, including overnight stays and occasional weekend commitments.
- Familiarity with tools like Salesforce, HubSpot, Google Analytics, and product management software (e.g., Jira, Aha!)
Vacancy posted 3 days ago
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