Sales Trainer (Sleep Coach)

Sales Trainer (Sleep Coach)

Job Title: Sales Trainer (Sleep Coach)

Location: Richmond, VA

This role requires a motivated individual who is comfortable with frequent travel, spending 75% or more of their time on the road. Hours Available: Full-time, 40+ hours per week including weekends and major retail holidays. Physical Address: Remote. Salary Range: $60,000 - $75,000 + Bonus, Actual compensation will be determined based on experience, location, and other factors permitted by law.

Job Summary

The Sleep Coach is responsible for delivering engaging, high-impact product training and brand education to retail sales associates across partner locations. This role focuses on facilitating group and one-on-one learning experiences, promoting merchandising excellence, and reinforcing BEDGEAR's brand standards. The Sleep Coach acts as a brand ambassador at marketing events and in-store demonstrations, supports the onboarding of new retail partners, and ensures a consistent brand message through training and compliance visits. The role requires strong presentation skills, adaptability, and a passion for coaching others in a retail environment.

Essential Functions (included but not limited to):

• Conduct high-level sales training seminars for retail sales associates at partner stores, accommodating group sizes up to 50+ individuals in both classroom and individual formats.
• Follow up with one-on-one hands-on training, sparring, and coaching to reinforce learning and product knowledge.
• Deliver effective, inspiring presentations in person and via BGTV or local media outlets.
• Act as a brand ambassador at company tradeshows and marketing events to promote awareness of the company and its products.
• Collaborate with independent sales reps and sales management to create a cohesive presentation and convey a consistent brand message at the retail level.
• Continuously monitor, assess, and update training programs and processes to ensure they remain relevant and effective.
• Maintain detailed call reports and provide performance feedback from store visits.
• Conduct visual merchandising compliance reviews during store visits and events, taking pictures of POP/Display items, providing recommendations, and evaluating competition floor space.
• Identify opportunities for marketing collateral placement and provide insights to account management and sales managers.
• Assist in the onboarding of new employees, providing comprehensive training and support.
• Create recorded training sessions for continued or refresher education classes.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

Skills:

• A dynamic and engaging personality with a passion for coaching and inspiring others.
• Some experience delivering dynamic and effective marketing / sales presentations to diverse group sizes.
• Experience in the home furnishings or retail mattress industry is highly preferred, though not mandatory.
• Demonstrated ability to work remotely and independently as needed.
• Exposure to coaching or training others in sales techniques.
• Strong ability to build and maintain meaningful relationships with key influencers.

Minimum Requirements:

• Must be 18 years of age or older
• Must be legally authorized to work in the United States and have IDs needed to verify
• English literate and proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required
• Must have home office with personal laptop for business use
• Must be willing to participate in a bring your own device (BYOD) cell-phone program (stipend provided)
• Must have dependable personal vehicle with credible insurance coverage and valid driver's license
• Must have a valid passport for travel outside of territory as needed
• Travel required at least 75% of time
• Ability and willingness to work weekends and major retail holidays

Preferred Education/Qualifications:

• 2+ years delivering presentations and consumer product training to large groups of people
• Background in education is a plus
• Must have a clean and valid driver's license with reliable personal transportation
• Mattress and bedding accessories experience preferable but not required
• Experience working remotely
• Experience teaching sales techniques to others

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!

Why Work @ BEDGEAR?

If you're looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being: HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR's sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®! Learn more at bedgear.com.