Brand Strategy Director

Position: Brand Strategy Director
Reports to: Chief Strategy Officer
Revision Date: July 2026
Work Location: Mythic is headquartered in Charlotte, NC; highly qualified candidates may be considered for fully remote roles.
Mythic employees are expected to work from 9:00am-5:30pm EST, but may also require evenings and weekends as client needs dictate. Must be authorized to work in the US without corporate assistance. Must be located in the US.


Summary:
Mythic is an independent, full-service agency, delivering connected capabilities across brand strategy, creative, media, social & CRM. We're purpose-built on a single belief: modern growth marketing demands more. More resonant, evocative ideas. More decisive strategies. More connected thinking, orchestrated across more touchpoints and time. HQ'd in Charlotte, N.C., we focus on consumer and B2B high-growth brands from the mid-market to Fortune 500.

Job Summary:
Mythic believes the work is only as good as the thinking underneath it. Memorable creative starts with insight that is sharp enough to be uncomfortable and clear enough to act on.

At Mythic, a Brand Strategy Director is an engine of insights and ideas. You build rich and meaningful context, turn options into clear direction, write and edit the briefs that unlock great work, and guide clients towards decisions that fuel their commercial growth. You are handed ambiguity as often as assignments, and you are expected to connect the dots needed to define the real question before anyone answers it.

To excel in this role, you'll approach strategy with a full-stack mindset - brand, creative, and media are one system, not distinct strategies - with evidence-based marketing effectiveness as your compass. And you'll want to be leader of our Strategy Collective (StratCo) that works across brand, media, communications, social, CRM and data as a collective rather than a collection of disciplines, making work that is stronger & more connected.

What You'll Be Doing:

• Create context, a clear focus, and elevated ambitions among our teams and clients. Partner within StratCo to develop connected strategies, building integrated plans that move markets
• Diagnose the business problem behind the brief; reframing the ask when the stated question is the wrong one
• Apply evidence-based frameworks (pulling in the best thinking from Ehrenberg-Bass, The IPA, WARC, Cannes Lions, and the 4As) to make brands easier to buy and harder to forget
• Turn research and data into clear insights that drive creative and commercial outcomes. Go wherever it takes to generate and dramatize audience, category, or cultural insights and find the direction that will help clients grow
• Write and elevate memory briefs that unlock creativity and help teams produce distinctive, breakthrough work
• Lead workshops, presentations, and pitches that connect brand thinking to business growth
• Nurture meaningful strategic relationships with senior client stakeholders - be the person willing to say the uncomfortable, correct thing
• Proactively elevate and evolve the agency POV on strategy deliverables, frameworks, and processes. Coach strategists through their thinking, not just their decks, and setting what good looks like for the discipline

What You're Good At:
Thinking

• Principal-first, fluid thinking: separating signal from noise and grounding ideas in what evidence shows drives growth
• Linking consumer behavior to business outcomes, and building strategies that influence both
• Dramatizing an insight: making a finding land with force, so a room feels it rather than just files it

Feeling

• Paying attention to people - what makes them light up, lean in, and
• Creating work that is distinctive and memorable, because you understand that growth comes from earning and refreshing attention

Guiding

• Writing and presenting with clarity and emotion - making a complex argument land simply, no matter the makeup of who is in the room
• Collaborating without territory, contributing to a collective rather than defending a lane
• Strategic and creative judgment: balancing competing priorities and keeping teams focused on what matters most; push for high-craft and high-impact work

What You Need To Know:

• Seven-plus years of strategy experience in a creative agency environment, full-service independent agency experience preferred
• A track record of strategy that demonstrably moved a business
• Command of primary research methodologies, including qualitative moderation, survey design, and working with research partners
• Analytical fluency: syndicated data, commercial/business performance data, brand health tracking, and the ability to tell a story with numbers
• Authoritative grasp of effectiveness frameworks, from mental availability to CEPs to multi-dimensional measurement, and how creativity multiplies effectiveness across the full-stack system
• Experience mentoring or leading strategists, and a genuine appetite for developing other people

Physical Requirements:

• Sedentary work that primarily involves prolonged periods of sitting at a desk
• Light work that could include carrying up to 5 pounds
• Keyboarding

Mythic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Title I of the Americans with Disabilities Act of 1990 (ADA) makes it unlawful for an employer to discriminate against a qualified applicant or employee with a disability. The ADA defines an individual with a disability as a person who: (1) has a physical or mental impairment that substantially limits a major life activity, (2) has a record or history of a substantially limiting impairment, or (3) is regarded or perceived by an employer as having a substantially limiting impairment. An applicant with a disability, like all other applicants, must be able to meet the employer's requirements for the job, such as education, training, employment experience, skills, or licenses. In addition, an applicant with a disability must be able to perform the "essential functions" of the job, the fundamental duties either on her own or with the help of "reasonable accommodation." However, an employer does not have to provide a reasonable accommodation that will cause "undue hardship," which is significant difficulty or expense. (EEOC)