Digital Marketing Specialist

Digital Marketing SpecialistHeritage Senior Living | West Allis, WIPosition OverviewThe Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing initiatives to support brand visibility and business growth. This role oversees online advertising, social media management, and graphic design efforts for two entities, ensuring consistent messaging and strong visual identity across all platforms. The ideal candidate is both data-driven and creative, capable of analyzing performance metrics while producing engaging content that drives results.Key ResponsibilitiesDevelop, execute, and optimize digital advertising campaigns (e.g., paid search, display, and social media ads)Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROIManage and grow social media accounts, including content planning, posting, and audience interactionCreate visually engaging graphics and marketing materials aligned with brand standardsMaintain and execute content calendars across platforms for both entitiesCollaborate with internal stakeholders to ensure cohesive messaging and campaign alignmentStay current with digital marketing trends, tools, and best practicesQualificationsBachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience)2+ years of experience in digital marketing, social media management, or a similar roleHands-on experience with advertising platforms (e.g., Google Ads, Meta Ads Manager)Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)Strong analytical skills with experience interpreting marketing data and insightsExcellent organizational and multitasking abilitiesPreferred SkillsExperience managing marketing efforts for multiple brands or entitiesFamiliarity with SEO, SEM, and email marketing platformsBasic video editing or motion graphics skillsExperience with analytics tools (e.g., Google Analytics)