DTC/P AA & AI, Data Analyst

Job Title: DTC/P AA & AI, Data Analyst Location: Morristown, NJ About the Job At Sanofi, we’re committed to providing the next-generation healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve healthcare challenges and unmet needs sooner than ever before. Join the Digital Global Business Unit focused on delivering the best-in-class personalized digital experience to customers and patients powered by data-driven decisions. This role will focus specifically on the digital experience of consumers and/or patients who could benefit from Sanofi specialty therapies. As part of the DTC/P Advanced Analytics & AI team, you will work with the Product Line Owner, the Activation Product Owner, the Insights and Measurement Product owner, and other stakeholders to support activities such as audience activation, media and campaign measurement support, and data operations. Join the digital engine driving Sanofi’s transformation – where AI, automation, and bold experimentation power faster science and smarter decisions. You’ll help build the first biopharma company powered by AI at scale. Main Responsibilities Design, operationalization, and interpretation of measurement and insights capabilities of the DTC/P ecosystem; ensuring the measurement insights are activation ready to support all Use Cases required by the Business Innovate DTC/P cross-media intelligence measurement and reporting capabilities ensuring the platform and assets are future-fit and able to support AI-mediated engagement throughout the customer journey lifecycle Assess the impact of key digital direct consumer/patient experience products and the subsequent advancements required in measurement and insights to support ongoing initiatives Collaborate with cross-functional teams to gather requirements and drive measurement and insight strategy for platform use cases Activate Use Case audiences to publisher platforms and ensure successful activation Support agile pod Use Case development teams by participating in segmentation, test & control, and final audience builds Provide data quality control testing and insights for various data feeds ingested into the DTC/P platform Support reporting and visualization: interpret measurement dashboards for key stakeholders to monitor real‑time performance indicators and digital media engagement trends Assist the DTC/P Insights and Measurement Product Owner with data mining and data insights for ad‑hoc project requests Help standardize and deliver digital products focused on consumer/patient experience analytics and AI Promote architectural consistency and usability standards; define and execute test cases Additional Responsibilities Work with the DTC/P team, business stakeholders, and the systems integrator to define required KPIs, reporting insights, and dashboard designs Create processes and procedures for measurement and insights reporting, and recommend optimizations based on measured media, audience, and placement performance The ideal candidate will possess A strong background in Data, Analytics, Measurement and a passion for driving innovation through foundational data-driven solutions Extensive experience in digital media audience activation and measurement reporting Experience interacting with digital media publisher data, audience data, and onboarding data consumption layer-ready data Basic Qualifications Bachelor’s degree in any domain; Master’s a plus Minimum of 5+ years of experience in data analytics and/or digital media analytics or related roles Familiarity with descriptive and predictive analytics Proficiency with business intelligence tools like Tableau, Power BI for creating dashboards and visualizations Experience with data visualization libraries in Python or R Experience ensuring data accuracy, completeness, and consistency across datasets; building trusted data foundations that enable reliable decision making High proficiency in SQL with experience creating data models for analysis and reporting Ability to rapidly understand key business processes and their corresponding data assets and data flows Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments Knowledge of KPIs, hierarchies, and data relationships Functional knowledge of data consumption layers and consumption-ready datasets to inform measurement and intelligence Core Soft Skills Track record of problem-solving and overcoming roadblocks in a complex environment, with a "get things done" mindset Strong cross‑functional leadership and influencing skills, including the ability to work efficiently with data engineers, data scientists, and business stakeholders to evolve measurement and insight capabilities Proven ability to build credibility and trust with business stakeholders Skill translating technical complexity into business value and strategic impact Delivering on commitments and managing stakeholder expectations proactively Strong verbal and written communication skills Preferred Experience Pharmaceutical experience and knowledge of healthcare data privacy & compliance regulations Experience in data analytics from a media intelligence perspective Hands‑on experience with LiveRamp (or equivalent) SafeHaven data collaboration and clean‑room audience building, media activation, and measurement environment Experience with model-based audience creation, look‑alike modeling, test and control, segmentation Experience with digital media performance insights and measurement Experience in Agile development processes and DevOps methodology/principles Foundational data experience: data dictionary, taxonomy, naming conventions Salary The salary range for this position is: $122,250.00 – $176,583.33 Benefits All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in company employee benefit programs. Additional benefits information can be found through the company website. Equal Opportunity Sanofi Inc. and its U.S. affiliates are equal opportunity and affirmative action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, gender, gender identity or expression, affectional or sexual orientation, disability, veteran or military status or liability for military status, domestic violence victim status, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. US and Puerto Rico Residents Only. North America Applicants Only. #J-18808-Ljbffr