Social Media Coordinator
Southern Tire Mart
Strategy & Publishing Cadence: Formulate social plans and publish high-quality daily content—including original picture and video content, graphics, and captions—adhering to posting requirements as needed per dealership. Facebook & TikTok: 3–5 posts/week Instagram: 3–4 feed posts/week + daily Stories Google Business Profile: 3–7 posts/week (As needed) Content Calendars & Workflows: Plan monthly calendars and manage team production requests using Microsoft software, Canva or Wrike. Reputation & Community: Monitor channels, respond daily to inquiries and reviews via approved platform(s) and grow local follower bases. Analytics & Trends: Track monthly performance metrics to refine strategy; stay current on automotive marketing, algorithms, and digital tools. Departmental Support: Collaborate with the marketing team on broader promotional initiatives and administrative tasks. Ideal Qualities: Meticulous organization, attention to detail across multiple accounts, and strong copywriting skills. Proactive, high-energy mindset with a solid grasp of automotive marketing and retail branding. Proficiency in MS Office, all social platforms, Birdeye, and Sprout Social. Requirements: Education: Bachelor’s degree in Marketing, Communications, PR, Digital Media, or related field. Experience: 1–3 years in social media strategy, content creation, and review management. Graphic design, video editing, or automotive experience preferred. Tools & Adaptability: Experience with Birdeye/Sprout Social; ability to manage competing deadlines and multitask efficiently. Travel: Ability and willingness to travel to any/all Pine Belt dealerships and events. Qualifications Education Preferred Bachelors or better in Communication or related field. Bachelors or better in Marketing or related field. Bachelors or better in Public Relations or related field. Experience Preferred 1-3 years: Video Editing Graphic Design Content Creation Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Southern Tire Mart
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