Sales Director - Dollar | Off-Price | Specialty Retail

Job Description

Job Description

Most Sales Directors manage a channel. This one builds it.

About ZURU

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern CPG brands for today's consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

Award-winning toy brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our CPG portfolio features Millie Moon, RASCALS, MONDAY Haircare, BONKERS Pet Treats, DAISE Beauty, GUMI YUM Surprise, and more. For more information, visit .

Position Overview

ZURU is looking for a Sales Director to own and scale our Dollar, Off-Price, and Specialty Retail channels across the United States. This is a high-visibility role with direct accountability for revenue, market share, and profitability across a set of channels that represent some of ZURU's fastest-growing retail partnerships.

You will operate at the intersection of strategy and execution — building executive-level customer relationships, developing multi-year channel plans, and influencing cross-functional teams to bring those plans to life.

Roles & Responsibilities

Customer Leadership & Relationship Management

• Own and lead relationships across Dollar, Off-Price, and Specialty Retail customers.

• Build strong partnerships with merchants, buyers, planners, and executive leadership teams.

• Develop and execute joint business plans that drive sustainable growth for both ZURU and our retail partners.

• Represent ZURU at customer meetings, line reviews, retailer summits, and strategic planning sessions.

Business Growth

• Deliver revenue, market share, and profitability objectives across assigned channels.

• Identify whitespace opportunities, new account expansion, and distribution gains.

• Build compelling selling stories supported by data, insights, and category trends.

• Drive assortment optimization, promotional planning, and merchandising strategies.

Strategic Planning & Execution

• Develop annual and multi-year growth strategies for each customer and channel.

• Partner cross-functionally with Marketing, Demand Planning, Finance, Supply Chain, Product Development, and Insights teams.

• Manage forecasting accuracy, inventory health, and promotional execution.

• Lead business reviews and provide clear recommendations to internal leadership.

Market & Consumer Insights

• Maintain deep expertise in the toy industry, retail landscape, and competitive environment.

• Identify emerging trends and translate insights into actionable growth opportunities.

• Leverage data and analytics to influence customer decisions and internal strategy.

Leadership

• Act as a culture carrier for ZURU's values and leadership principles.

• Coach and develop future talent as the organization continues to scale.

• Drive a mindset of continuous improvement, ownership, and accountability.

Skills & Experience

• 7+ years of experience in Sales, Category Management, or Customer Leadership within Consumer Packaged Goods, Toys, Hardlines, or General Merchandise.

• Proven success managing large national retail accounts.

• Demonstrated ability to develop and execute strategic growth plans.

• Strong financial and analytical acumen.

• Experience leading cross-functional initiatives and influencing without authority.

• Experience managing Dollar, Off-Price, Specialty, Value, or Discount retail channels is preferred.

Life @ ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.

WHAT WE OFFER Culture for Growth Surrounded by an A Player Team Competitive Remuneration

ZURU – Tomorrow Reimagined ZURU.com

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