Marketing Director

The Director of Marketing is a senior individual contributor responsible for building and executing Phagenesis’s US downstream commercial marketing engine. Reporting to the VP of Global Marketing, this leader will own the full downstream marketing function — from market-shaping strategy and messaging through to lead generation, pipeline acceleration, and the suite of tools and programmes that equip the field and drive patient access. This is a highly impactful, builder’s role. The right candidate will be equally comfortable developing the strategic framework and rolling up their sleeves to execute. They will be a core thought partner to the commercial team, a steward of the Phagenyx brand, and a force multiplier for the field. Key Responsibilities: Own and continuously evolve the Phagenyx value proposition — grounded in clinical evidence, health economic impact, and the unmet need in post-stroke dysphagia — ensuring it resonates across clinical, operational, and economic buyer audiences. Develop and maintain a coherent messaging architecture for all key customer segments: neurologists, speech-language pathologists, stroke coordinators, neurocritical care intensivists, hospital administrators, and payers. Ensure consistency and clarity of internal and external communications across all commercial touchpoints. Translate complex clinical data (RCT outcomes, guideline recommendations, healthcare economic outcomes) into compelling, accessible commercial narratives. Lead brand positioning strategy and ensure all materials reflect the Phagenesis brand identity. Lead Generation & Demand Creation Design and execute multi-channel demand generation programmes targeting acute care hospitals, comprehensive stroke centres, and neurology/critical care services to build a qualified pipeline of prospective Phagenyx sites. Develop and manage digital and field-integrated campaigns leveraging clinical evidence, guideline adoption, and health economic data to drive awareness and inbound interest. Build segmentation models and target account frameworks that enable the field to prioritise and penetrate high-value accounts efficiently. Establish metrics and dashboards to track lead volume, source quality, and conversion rates; optimise programmes based on performance data. Partner with sales leadership to align marketing-generated leads with territory execution priorities. Deal Velocity & Pipeline Acceleration Develop commercial programmes and content to accelerate movement through the sales funnel — from initial clinical champion identification through stakeholder alignment, hospital approval, and first patient treatment. Build and maintain a suite of objection-handling tools, economic value calculators, ROI models, and payer/reimbursement resources that remove friction at each stage of the deal cycle. Partner with Therapy Development Specialists to identify pipeline bottlenecks and develop targeted interventions — whether clinical education, administrative alignment tools, or C-suite-facing business case materials. Own the development of account-level business case frameworks addressing the dysphagia cost burden, NTAP reimbursement, and hospital-specific ROI. Support proposal development, contract pathways, and formulary/approval processes in collaboration with the field team. Develop and maintain a best-in-class suite of implementation and onboarding resources supporting rapid, high-quality site activation — spanning programme initiation, clinical training materials, patient selection tools, and ongoing programme optimisation content. Own the commercial content supporting each phase of Phagenesis’s site integration model, ensuring clinical teams, administrators, and champions are equipped to build durable Phagenyx programmes. Partner with clinical/medical affairs to develop evidence-based patient selection frameworks, protocols, and outcome tracking materials. Build resources supporting multi-service integration (neurology, stroke, critical care, rehabilitation) and facilitate the expansion of Phagenyx use within existing accounts. Develop quarterly business review frameworks and outcome reporting tools that help sites demonstrate programme impact and support internal champions. Sales Enablement & Field Support Build and maintain a best-in-class library of sales enablement tools including pitch decks, clinical evidence summaries, competitive differentiation resources, and customer-facing leave-behinds. Lead development of congress strategy, peer-to-peer programmes, webinar content, and other commercial education events. Provide ongoing support to the Therapy Development Specialist team through field ride-alongs, content refreshes, and real-time competitive intelligence. Develop KOL relationships and advisory board programming in collaboration with Medical Affairs. Own the marketing calendar and ensure alignment between commercial programmes and key commercial moments (guideline launches, congress cycles, product milestones). Cross-functional Partnership & Commercial Operations Serve as a strategic thought partner to the VP of Global Marketing and broader commercial leadership, providing market insight, competitive intelligence, and recommendations that inform growth strategy. Collaborate with Medical/Clinical Affairs to ensure commercial programmes are evidence-driven, compliant, and integrated with medical education initiatives. Monitor the competitive landscape and maintain an up-to-date competitive intelligence framework; develop response strategies as needed. Manage marketing budget with rigour and accountability; track spend against outcomes and optimise resource allocation. Ensure all marketing materials comply with FDA regulations, legal requirements, and company quality systems. Bachelor’s degree required; MBA or advanced business degree strongly preferred. 10+ years of progressive medical device marketing experience with substantial downstream/commercial marketing responsibility. Demonstrated success in demand generation, lead conversion, and pipeline acceleration in a direct sales model. Proven ability to develop and execute messaging frameworks for complex, evidence-based therapies. Strong analytical orientation; fluency in CRM platforms (e.g. Salesforce), marketing automation tools (e.g. HubSpot), and commercial dashboards. Deep understanding of the US hospital purchasing and approval process across clinical, administrative, and economic stakeholders. Experience working directly with field sales organisations in a commercial-stage medical device environment. Excellent written and verbal communication skills; ability to translate clinical and scientific evidence into compelling commercial content. Self-directed, entrepreneurial, and highly organised — able to manage multiple priorities in a fast-paced, resource-constrained environment. Willingness to travel approximately 25–35% (field rides, congresses, advisory boards, customer events). Unquestioned integrity, ethics, and sound commercial judgement. Experience in neurology, neuromodulation, stroke, dysphagia, or a similarly complex, evidence-intensive therapeutic category. Background in launching de novo or first-in-class devices where market creation — not just market penetration — was required. Start-up or early-commercial-stage company experience; comfort operating without a large marketing infrastructure. Familiarity with NTAP reimbursement, hospital economics, and health technology assessment frameworks. Experience building onboarding and implementation toolkits that support clinical programme development at the hospital level. Prior experience contributing to KOL development, advisory board strategy, and congress programming. Skills & Capabilities Strategic thinker with strong commercial instinct; equally capable of setting direction and executing hands‑on. Exceptional written communication skills; proven ability to produce high-quality clinical and commercial content independently. Data‑driven with strong analytical capability; able to build dashboards and derive actionable insight from commercial metrics. Credible and collaborative with clinical, field, and executive stakeholders; able to build trust quickly in a science‑led environment. Comfortable operating with autonomy in a resource‑light, high‑growth environment. Additional Information Competitive base salary, performance bonus, and equity participation. Comprehensive benefits package including health, dental, vision, and 401(k). Collaborative, science-driven culture with a flat organisational structure and direct access to senior leadership. Phagenesis Inc. is an equal opportunity employer committed to creating an inclusive environment for all employees. #J-18808-Ljbffr Phagenesis