SR DIRECTOR, GLOBAL PRODUCT MARKETING

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SR DIRECTOR, GLOBAL PRODUCT MARKETING

Published on: Oct 14, 2026

Country: United States

Location: Austin, Texas

Company: Luminex Corporation

Job Category: Marketing

Employment type: Regular Full Time

Obsessed by Science. Entrepreneurial by Nature. United by Purpose.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry’s broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

Why Join Diasorin

• Build What Matters
  Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
  Work in an entrepreneurial environment that enables speed, collaboration, and global impact.
• Grow in a People-Centered Culture
  Thrive in a culture that values accountability, inclusion, and continuous development.

Job Scope

• Lead and motivate a well-respected Product Management team responsible and accountable for the molecular portfolio global life cycle in the acute segment of healthcare systems.
• Own the Product Management activities, directing highly effective and efficient plans for products in development, product launch, on-market support, discontinuations and customer experience satisfaction.
• Lead planning, execution, monitoring of product line strategies, in line with the molecular diagnostic strategy in order to meet annual revenue and profitability goals.
• Develop a structure and consistent method for cross-portfolio positioning in key clinical areas, and measure key performance indicators
• Working closely with Assay, Hardware and Software R&D, PMO, as well as Clinical, Regulatory, QA, and Manufacturing to ensure product development is aligned with the product vision and the customers' needs.
• Ensuring appropriate commercial readiness strategies are in place to reach our global sales targets and to ensure the execution of key activities.
• Ensuring highly productive collaboration with Strategic Marketing, Scientific Affairs, Marketing Communication and Regional Marketing.

Job Responsibilities

• Building, leading, mentoring, motivating, and retaining a well-respected team of Product Managers
• Leading the definition of the product vision and value. Define data-driven product inputs, ensure customer-centric recommendation to the cross functional teams during the product development process, ensuring an effective and credible cross-functional role.
• Leading a well structure and consistent global commercialization planning and launch efforts, developing product positioning, value-based pricing, messaging, segmentation and Marketing campaigns. Be the point of reference for inventory and forecasting, and tracking on-market financial performance, barriers and opportunities.
• Working closely with Strategic Marketing to support the development of the Molecular IVD Strategy, including establishing product-specific business cases and NPV assessments in the Ideation and Innovation stages.
• Developing and gaining global alignment around Marketing Launch Plans for all products being commercialized.
• Ensuring the Global Product Marketing Team serves as the main escalation point of contact, when necessary, for product-related requests, concerns, and communications, from and to Regional/Local Marketing, the MarCom Team, R&D, Regulatory & QA, Clinical, Manufacturing, and Technical Support
• Providing strategic direction and messaging for tradeshows, conferences, and other MarCom functions
• Leading the Global Product Marketing Team in performing business analysis to ensure a long term success of the portfolios in the laboratory, mid and high complexity space.
• Establishing product positioning and messaging that encompass multiple platforms and products, in order to create comprehensive clinical solutions that create value in healthcare systems
• Working with the Product Escalation Team to ensure product performance issues are tracked and resolved, and appropriate follow-up documentation is provided to customers
• Developing product line strategies demonstrating an understanding of market dynamics, product lifecycles, competitive landscape, and product positioning
• Participating in the development and presentations of materials for the Executive Team
• Supporting the broader Luminex organization on other assignments and projects as needed
• Other duties as assigned

Education, Experience and Qualifications

• Bachelor's Degree or higher degree in a related scientific or healthcare field required; or equivalent combination of education and experience required and
• Bachelor's Degree in Business or Marketing, or equivalent combination of education and experience required, with an MBA preferred
• 10+ Years experience in diagnostics, medical devices, pharmaceuticals, or related industries required
• 7+ Years experience in in vitro molecular diagnostics preferred
• 7+ Years with a proven track record of success in previous Global Marketing roles required
• 7+ Years Experience in product launches required
• 7+ Years experience in portfolio lifecycle management required
• 7+ Years with a proven track record of success launching and managing molecular diagnostic in the US required
• 7+ Years demonstrated success in building and managing teams, as well as mentoring individuals to exceed what they believe is their full potential, all while driving towards strategic and tactical goals required
• 7+ Years of a blend of entrepreneurial and large company experiences preferred
• 7+ Years experience establishing and implementing effective Marketing programs required
• 5+ Years of executive communication preferred
• Demonstrated Marketing performance excellence with portfolio planning; lifecycle management; market research, segmentation and analytics; communication planning; new product launches and developing corresponding collateral materials; and product development from Feasibility to Commercialization to end-of-life
• Executive presence mandatory
• Strong leadership skills and ability
• Hands-on leadership style
• Goal-oriented
• Self-starter, enthusiastic, and strategic thinker with a bias for action
• Strong interpersonal skills that are used for building both internal and external relationships
• Excellent verbal and written communication skills, ideally supported by excellent skills in Microsoft Word, Excel and PowerPoint
• Self-confident and strong work ethic
• Able to be trusted with highly confidential information
• Team player, with a solid track record of establishing collaborative, internal relationships
• High degree of personal accountability and “ownership” for everything that this individual and Global Product Marketing Team are responsible for
• Demonstrated track record of success in translating concepts and new products into successful Marketing and Sales campaigns
• Overall competency level in analyzing market data and trends and preparing appropriate related reports
• Ability to manage and work with cross-functional teams including Product Management, Strategic Marketing, Scientific Marketing, Global Events & Creative Services, Digital, Marketing Communications, R&D, Manufacturing, QA, Clinical, Regulatory, and Partners

Travel Requirements

• 30% travel may be required
• 10% of total travel may be international

Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers. We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.

This posting and recruitment process are subject to applicable local laws and regulations in the country where the position is located. Additional employment disclosures, candidate rights, and employment conditions may apply based on local jurisdiction.

Individuals hired will be required to verify identity and eligibility to work and may be subject to a background check and drug screening where permitted by law. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If assistance is required, please contact View email address on click.appcast.io .