Associate Manager, Social Commerce Shop Operations

Position is for Youtheory, which is part of Jamieson Wellness

Company Overview

Our Youtheory brand is widely distributed online and in club retail locations in the United States and Canada, with a growing global presence.

As a part of Jamieson Wellness Inc., a leading global health and wellness company, and Canada’s #1 VMS brand, our purpose is Inspiring Better Lives Every Day.

Overall Responsibilities

We’re looking for an Associate Manager, Social Commerce Shop Operations to take ownership of the end-to-end execution and operational performance of TikTok Shop, supporting overall channel growth and GMV.

This role is responsible for ensuring the shop runs seamlessly while supporting creator, affiliate, and live commerce operations, and helping connect performance data across platforms.

As TikTok Shop becomes a critical growth engine, this individual will ensure we operate with precision, speed, and data-driven clarity while supporting the continued growth of our social commerce business.

Specific Key Responsibilities & Duties

• Own day-to-day execution across the TikTok Shop backend within Seller Center.
• Manage product setup, listings, pricing, discounts, bundles, promotions, and assortment updates.
• Execute campaign enrollment, launches, promotional activations, and pricing changes.
• Support sampling workflows and backend coordination for creator and affiliate programs.
• Ensure all SKUs are live, accurate, compliant, and optimized while proactively resolving any shop health issues.
• Support affiliate and paid creator programs from onboarding and briefing through tracking and performance reporting.
• Assist with mass sample management, including creator communication, tracking, data entry, and fulfillment coordination.
• Support backend execution of TikTok Live activations, including setup, promotions, real-time coordination, and conversion-focused support.
• Track and report on creator, affiliate, and live commerce performance.
• Monitor key performance metrics including GMV, traffic, conversion rate, CTR, AOV, and content volume.
• Maintain performance trackers and support weekly and monthly reporting.
• Own and maintain cross-functional performance scorecards while ensuring data accuracy.
• Connect TikTok Shop data with external tools and reporting platforms to provide a clear view of channel performance.
• Identify trends, opportunities, and risks impacting performance and proactively recommend solutions.
• Partner with internal teams including Paid Media, Creative, Operations, Finance, and external agencies to ensure alignment across campaigns and deliverables.
• Monitor inventory levels and proactively flag out-of-stock risks.
• Identify inefficiencies and implement process improvements to support channel growth and scale.

Knowledge, Skills & Abilities Requirements

• 2–4 years of hands-on experience in TikTok Shop, social commerce, marketplace operations, or eCommerce operations.
• Hands-on experience working within TikTok Shop Seller Center.
• Experience supporting creator, affiliate, influencer, or live commerce programs.
• Strong understanding of TikTok Shop operations, promotions, campaign execution, and performance reporting.
• Experience analyzing performance metrics and identifying opportunities to improve results.
• Highly organized with strong attention to detail and ability to manage multiple priorities simultaneously.
• Data-driven mindset with the ability to identify trends, patterns, and operational issues.
• Strong communication and collaboration skills with the ability to work cross-functionally.
• Experience with Shopify integrations, Polar Analytics, FastMoss, Kalodata, Euka.ai, or similar tools is a plus.
• Proactive, solutions-oriented, and comfortable operating in a fast-paced growth environment.

Success Metrics

• TikTok Shop runs smoothly with no execution gaps.
• Campaigns launch accurately and on time.
• Creator, affiliate, and live commerce operations are organized and efficient.
• Performance data is accurate, clear, and actionable.
• Operational issues are identified early and resolved quickly.
• Strong contribution to TikTok Shop growth, GMV, conversion, and overall channel performance.

Our Values

ACCOUNTABILITY

We do what we say. We take personal ownership for our work and actions and its impact on others and the business.

RESPECT

We do it together authentically and inclusively. We actively listen and engage each other, including diverse perspectives.

EXCELLENCE

We drive to high standards for product, people, and planet. We challenge the status quo and bring forward innovative ideas in the continuous pursuit of quality.

AGILITY

We embrace change and act with flexibility. We welcome new ideas and feedback, swiftly incorporating them to improve our performance.