Assistant Store Manager

Job Description

Job Description

Assistant Store Manager 

Telluride, Colorado

Job Summary:

The Assistant Store Manager (ASM) partners with the Store Manager to drive sales performance, operational excellence, and team engagement while delivering an elevated luxury consumer experience. This role leads by example on the sales floor, supports day-to-day store operations, and develops team capability through coaching and performance accountability. The ASM serves as Leader on Duty (LOD) when assigned and is responsible for overseeing daily store operations, employee performance, customer experience, and operational execution in alignment with Lucchese standards and company policies.

Scope of job: 

The Assistant Store Manager supports total store performance and is responsible for driving results across people, operations, and customer experience. This role has supervisory responsibility for supporting employee performance, operational execution, customer experience, and daily store leadership activities. The ASM provides meaningful partnership in interviewing, hiring, coaching, scheduling, and performance management processes.

Key impact areas include:

• Achieving sales goals and KPI targets
• Driving team engagement and selling behaviors
• Ensuring operational compliance and inventory accuracy
• Maintaining visual and brand standards
• Supporting talent development and succession planning
• Protecting company assets and ensuring workplace safety
• The ASM collaborates with cross-functional partners including HR, Loss Prevention, Finance, Marketing, Facilities, and IT. Matters outside delegated authority are escalated to the Store Manager.

Duties/Responsibilities:

1. Collaborates

• Partners with the Store Manager to execute business strategies aligned with store goals
• Supports cross-functional initiatives and company programs
• Fosters a collaborative and inclusive team environment
• Shares best practices and feedback to improve store performance
• Participates in interviewing and selection processes to support staffing and talent needs

2. Drives Engagement

• Creates a motivating and high-performance team culture
• Provides in-the-moment coaching and recognition
• Encourages open communication and professional development
• Supports onboarding and ongoing training initiatives
• Supports accountability across the store team through coaching, follow-up, and reinforcement of performance expectations
• Assists with onboarding, training, and development of new and existing team members
• Addresses employee concerns professionally and escalates matters appropriately when needed

3. Customer Focus

• Leads by example in delivering a personalized, luxury-level consumer experience
• Resolves customer concerns professionally and effectively while supporting de-escalation and service recovery efforts
• Ensures team members consistently model brand standards and service excellence
• Supports clienteling and community engagement initiatives

4. Drives Results