B2B Marketing Associate

We are a nimble, highly collaborative team looking for a proactive and detail‑oriented B2B Marketing Associate to join us. Reporting directly to the Head of B2B Marketing, this role is perfect for a “thinker‑doer” with a strong analytical mindset who is eager to own lifecycle marketing architecture and optimization strategies targeted at asset managers. Responsibilities Execute multi‑channel programs: implement B2B marketing tactics across paid, owned, and earned channels to help drive brand awareness and revenue growth. Lifecycle automation & personalisation: design, build, and scale email journeys; build data‑driven segmentation to deliver personalised web and email experiences at scale. Web & campaign optimisation: own A/B testing and experimentation frameworks to continuously improve conversion rates, landing page performance, and user journeys. Campaign coordination: manage day‑to‑day logistics of campaigns and marketing programs, including scheduling, asset management, and cross‑functional coordination with the broader marketing team. Content production: assist in the development of creative briefs and coordinate with internal partners to produce high‑impact marketing content. Marketing operations: manage email workflows, list segmentation, and lead scoring within automation tools. Data analytics: monitor, analyse, and report on full‑funnel metrics and campaign performance; translate raw data into actionable insights and strategic recommendations. Continuous improvement: identify and implement optimisation opportunities to improve performance. Qualifications BA/BS degree in marketing, business, or related field. 3–5 years of B2B marketing experience within financial services, asset management, or wealth management; ownership of lifecycle, demand generation, and/or ABM programmes is a plus. Familiarity with marketing‑and‑sales tech stacks, including HubSpot, Salesforce, Google Analytics, and collaboration or design tools such as Figma. Strong project‑management skills with the ability to drive multiple projects end‑to‑end while balancing short‑ and long‑term objectives. Ability to analyze performance data, identify patterns, and turn insights into next steps. Comfort using AI‑powered tools to improve marketing effectiveness, including content development, personalisation, audience insights, and performance analysis. Thrives in a fast‑paced environment and is ready to “roll up their sleeves” to get the job done. Strong attention to detail and high quality of work. Location: New York City, NY. This role is hybrid – three days in the office per week. Salary: $90,000 to $110,000 per year. TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it. Applicants must be authorised to work in the United States. TMX is not currently sponsoring work permit applications. #J-18808-Ljbffr TMX Group