Director of Brand & GTM Strategy

Description Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today. We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend. Whisker Marketing We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack—from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started. What You’ll Do The Director of Brand & GTM Strategy is the operational heartbeat of Whisker’s marketing engine—driving go-to-market excellence across every product, channel, and region. This role connects brand strategy to market execution, ensuring every campaign lands with precision, efficiency, and measurable impact. You’ll own the integrated marketing calendar, coordinate complex cross-functional initiatives, and ensure each launch delivers business results while advancing the Whisker brand. Equal parts strategist, operator, and integrator, you bring order to creativity and momentum to the marketplace. Essential Duties and Responsibilities Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiatives Translates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomes Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams Partners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch Builds and optimizes systems for cross-functional collaboration and campaign tracking Manages agency partners and internal resources to ensure timely, high-quality delivery Oversees creative brief development and ensures messaging consistency across all touchpoints Connects marketing investment to impact—reporting on brand performance metrics and ROI Partners with the eCommerce and Product Marketing teams to align storytelling with conversion strategy Continuously improves GTM frameworks for speed, clarity, and repeatability Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channels Drives accountability and performance through clear goal-setting and measurement Builds strong cross-functional relationships with Product, Creative, Insights, and Performance leaders Fosters a culture of operational excellence, collaboration, and continual learning Will perform additional duties as required Leadership Responsibilities Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines. What You’ll Bring BA in Marketing, Statistics, or Communications and / or equivalent years of experience 10+ years of experience in brand, integrated, or product marketing with 4+ years in leadership Deep experience managing go-to-market processes and complex cross-functional campaigns Strong commercial acumen with the ability to connect creative storytelling to measurable growth Proficiency in marketing analytics, planning, and performance reporting Exceptional organizational and communication skills; adept at managing multiple concurrent priorities Experience in DTC, CPG, or tech-driven consumer brands Must have a cat—your ability to understand our cats and cat parent users is critical to success Demonstrated success in building scalable systems and marketing operations frameworks. Maintains confidentiality of proprietary information Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions A high degree of initiative, self-motivation, and ability to motivate others Ability to establish and maintain cooperative working relationships with Team Members and colleagues Comfortable with office pets (cats, dogs) Not Required but Nice to Have Experience in global or multi-market brand management Familiarity with subscription, connected device, or eCommerce ecosystems Passion for building brands that combine design, technology, and lifestyle—and maybe a cat (or two) of your own Benefits & Purrks Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with: Premium Medical/Dental/Vision insurance Paid parental leave Whisker Parents Program 1 day "pawternity" leave for new pet adoption Pet Insurance Discount401K match Flexible spending accounts Company-paid short-term disability and life insurance Employee Assistance Program (EAP) Generous paid time off 14 Paid Holidays Top of the line equipment Pet-friendly office Whisker products and swag Continuing education Support On-site gym with Peloton Referral program Statement of Inclusivity We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive. #J-18808-Ljbffr Litter Robot 4