Digital Merchandiser

Digital Merchandiser

The Digital Merchandiser is responsible for driving online sales performance through strategic product positioning, optimized discovery, and data-driven merchandising initiatives. This role owns the accuracy, presentation, and performance of the online product catalog, ensuring all product attributes, taxonomy, and digital assets meet brand, merchandising, and customer experience standards. This position leads ongoing analysis of site performance, including product, category, and customer behavior metrics to inform merchandising strategies and continuous optimization. In collaboration with marketing and merchandising partners, the Digital Merchandiser executes seasonal and campaign-driven merchandising strategies, ensuring the right product assortments, storytelling, and timing to support business goals and brand priorities.

Responsibilities

• Own assigned product categories, leading visual merchandising strategies that deliver an intuitive, visually compelling shopping experience aligned to sales objectives and featured campaigns.
• Manage the online product catalog for select categories, including new product setup in close partnership with copywriting and photography teams to ensure timely, accurate product copy and imagery. Build and maintain category structures that support merchandising, marketing, and organizational goals.
• Analyze website performance on a weekly and monthly basis to uncover opportunities, understand customer behavior, optimize product placement, and improve conversion rates. Leverage reporting and analytics to evaluate category and product performance, delivering actionable insights and recommendations to management and merchant partners with a focus on revenue growth and conversion lift.
• Moderate and manage customer reviews and product-related inquires across all product categories to ensure accuracy, brand alignment, and a positive customer experience.
• Provide link creation, validation, and ongoing support for the email and marketing teams across all email, SMS, and social media campaigns.
• Curate, manage, and maintain user-generated content (UGC) across the website to enhance product storytelling, credibility, and customer engagement.
• Create, maintain, and optimize upsell and cross-sell product carousels across product detail and category pages to increase average order value.
• Monitor industry trends, competitive landscapes, and emerging digital technologies to continuously evolve merchandising strategies and maintain a competitive advantage.
• Conduct regular site audits to ensure product categories, placements, and content remain accurate, current, and aligned with merchandising standards.
• Plan, execute, and analyze A/B tests to optimize merchandising strategies and improve customer engagement and performance.
• Engage with internal teams, including store and the store operations team to address inquires related to site merchandising.

Qualifications

• Minimum 3+ years of successful digital merchandising experience.
• Successful experience in B2C required.
• Expertise in eCommerce platforms required; Salesforce Commerce preferred.
• Expertise in digital merchandising platforms required; Salesforce Commerce and Bloomreach preferred.
• Advanced experience in Google Analytics required.
• Excellent analytical skills with the ability to produce complex data into actionable strategies.
• Demonstrated communication and collaboration skills with the ability to influence and engage direct peers and cross-functional partners.
• Demonstrated ability to independently prioritize and manage multiple initiatives with minimal direction in a fast-paced environment.
• Strong aptitude for quickly learning and adopting new tools, platforms, and technologies.
• SEO best practice knowledge, preferred.
• 1+ years experience in fine jewelry experience preferred.

Behavioral Characteristics

To be successful as a Digital Merchandiser, an individual must exhibit strong analytical and strategic thinking skills, enabling them to interpret complex data and translate it into actionable merchandising strategies. They should possess excellent communication and collaboration abilities, allowing them to effectively engage with cross-functional teams and influence key stakeholders. A proactive and adaptable mindset is essential, as the role requires managing multiple initiatives in a fast-paced environment while staying attuned to industry trends and emerging technologies. Additionally, a keen eye for detail and a commitment to maintaining high standards in product presentation and customer experience are crucial for driving online sales performance and achieving business goals.

Work Environment

The primary environment for this role is a combination of an open office and a remote workplace. Considerable business is conducted using the telephone and computer technology. This role is expected to be on-site in Home Office 1-2 days per week on an ongoing basis. Note that all hybrid and remote work conditions are covered in the Company's current Remote Work Policy and Remote Work Agreement, incorporated here by reference. Travel may be required to stores, conferences or events up to 5% of the time.

Why Work for Shane Co.?

Joining #TeamShaneCo comes with a host of benefits designed to support you and your loved ones- we understand a supportive benefits package is key to a fulfilling work experience. As a family-owned business, we prioritize your well-being, recognizing that our success is a collective effort. Here's what we offer:

Compensation and Recognition: We offer a competitive base rate and an opportunity for a yearly bonus.

Time off: You'll enjoy a generous time-off package, including 3 weeks of vacation, and an annual float day. We value holidays and are closed on major ones. Plus, you receive a float day and paid volunteer day annually. We also value your work-life balance and keep favorable hours that provide a great retail experience to our customers while respecting your time and well-being.

Family-centric benefits: We care about your family, and our benefits extend beyond standard offerings. In times of major illness, you can earn time off at full pay for self or family care. You'll also benefit from paid parental leave, an Employee Assistance Program, and assistance navigating medical complexities.

Health and wellness: We value your health and provide you with paid sick time. Additionally, you can access competitive medical, dental, and vision plans, a 401(k) with company match, and flexible spending accounts. You can also enjoy voluntary benefits, including long-term disability, life insurance for dependents, and pet insurance. We also have a dedicated staff member who focuses on well-being and work-life balance, ensuring you thrive professionally and personally.

Employee Discount: Enjoy a generous store and online discount, available for you and your family members.

Shane Co. serves our customers with an unparalleled standard of excellence. Our people get to share in our customers' milestone moments such as weddings, birthdays, anniversaries, and everything in between.

Our goal for you is to give you an employment experience like no other so you wake up and want to come to work every day. If you love being part of a team as well as providing personal attention to every customer, this is the place for you!

Base Pay range for this role is $76,500 - $94,500 annually. Your placement in the range is determined through interviews, a review of experience, knowledge, skills, balanced pay with other team members and alignment with geographic market data.? Home office base pay ranges are based on the Denver market. We target most new hire offers toward the lower end of the listed range, but more demonstrated experience, knowledge and skills may result in a higher starting rate.

Beyond Base Pay: Home office positions are eligible for consideration for an annual bonus, based on total company performance. Amounts vary by role and are based on a percentage of eligible earnings for the fiscal year.

Employer will not sponsor visa or work authorization.