Senior Brand Growth Architect - AI-Driven TOFU Campaigns

GlossGenius is seeking a Senior Manager, Brand Marketing to serve as the strategic architect for the next phase of brand growth. This role is responsible for defining, validating, and scaling new top-of-funnel channels to reach key audiences, moving them from pilot tests to predictable revenue drivers, and executing integrated brand campaigns aligned with strategic priorities. Responsibilities will include: Architect and scale new top-of-funnel (TOFU) channels, moving them from pilot tests to predictable revenue drivers Orchestrate fully integrated campaigns, ensuring top-of-funnel initiatives flow seamlessly through the entire customer journey from first ad impression to landing page, email nurture, and sales talk track Partner with Creative and Brand teams to develop campaigns that align with business priorities, authentically tell the company story, and demonstrate product value Establish frameworks for measuring brand success, tracking incrementality, lift, and business impact, and connecting awareness tactics to customer acquisition Own the P&L for assigned channels, partnering with Analytics to validate efficiency and defend investment strategies with data-driven storytelling Integrate AI into daily workflow to accelerate research, iterate on copy/creative, and streamline operational tasks You’re a great fit if you: Have experience bringing AI products to market and differentiating them in a crowded landscape Have a background in vertical SaaS Have prior experience at companies that successfully scaled from $20M-$500M ARR Have hands-on experience with brand creative production (video, photography, content) Total Compensation The starting base salary for this role is $170,000 - $205,000 plus target equity and benefits. The base salary offered depends on skills, experience, and education. Additional benefits include: Flexible PTO Competitive health and dental insurance options, with premiums partially or fully covered In-person opportunities for collaboration and team building Fertility and adoption benefits Generous, fully-paid parental leave policy 401k benefit, eligible to contribute starting day 1 Yearly stipend for professional development and educational expenses Pre-tax commuter benefits Dependent Care FSA Home office support GlossGenius values builders who solve problems and drive workflows in an AI-first way. #J-18808-Ljbffr