Paid Social Manager | Dermstore

Paid Social Manager – Dermstore About the role The Paid Social Manager is responsible for driving the strategy, framework, and performance within paid social platforms, acting as the key business stakeholder for the area. This role sits within the Performance Marketing team and reports to the Director, Paid Media. The manager will plan, develop, execute, and optimize social media campaigns across Meta, TikTok, Pinterest, and Snapchat to deepen brand awareness, prioritize new customer acquisition, and balance revenue and growth KPIs. Responsibilities Set vision and annual social media strategies, including campaign-level social briefs through to execution and optimization oversight. Day‑to‑day management of paid social campaigns, establishing short and long‑term learning agendas, overseeing measurement, analysis, and reporting of campaigns. Execute full funnel paid social plans while juggling multiple competing priorities. Adopt and enhance campaign best practices and account management standards. Monitor the latest trends in social media, advertising formats, channels, and technologies to improve campaign performance. Identify new opportunities to drive commerce and brand engagement, focusing on reaching younger and diverse audiences. Collaborate with Creative and Influencer teams to deliver best‑in‑class campaigns and content. Partner with cross‑functional teams to drive process improvement, efficiency, and mentor junior paid social team members. Serve as subject‑matter expert on paid social media best practices and emerging trends. Qualifications 5 years of paid social experience on agency or brand side within e‑commerce. Ability to work autonomously, make smart decisions, and be seen as an expert. High expertise level of paid social platforms and tools (Meta, TikTok, Snapchat, Pinterest); Reddit a plus. Excellent communication skills with the ability to explain and deliver insights and recommendations. High attention to detail. Proficient data analysis and interpretation skills. Confident with a positive, proactive can‑do attitude. Initiative way of working and ability to cope with competing demands and prioritize tasks accordingly. Benefits Salary: $110,000‑$120,000. Hybrid work model (3 days in office, 2 days WFH); office location: 115 Broadway, New York, NY. Medical, dental, and vision plans. 401(k) matched up to 5%. Generous paid time off. Short and long‑term disability. Summer Fridays. Exclusive employee discounts off THG brands. Many more. THG is proud to be a Disability‑Confident, Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. #J-18808-Ljbffr THG