Campaign Coordinator

Description
Campaign Coordinator, NA Field Marketing

Overview
SAP is a global market leader in business applications, powered by AI. SAP's NA Field Marketing team is seeking an organized and tenacious Campaign Coordinator to support its work. The Campaign Coordinator will facilitate end-to-end campaign architecture and execution of virtual and physical events, internal communications & alignment. This role partners closely with marketing, sales and product experts. The candidate should have marketing experience, great executive communication skills and presence, and experience working in a matrixed organization.

Job Responsibilities:
Campaign Coordination

Lead SCM virtual event series:
• Manage speakers and virtual event execution
• Align with sales and regional marketing teams
• Conduct internal and external planning meetings
• Confirm virtual platform details (coordinated by primary event owner)
• Create sales-forwardable invites and newsletter content
• Post-event follow-up email and reporting
• Coordinate and ensure lead follow-up

Support SAP-hosted and Third Party Event Execution:
Activities in support of Campaign Manager may include:
• Conduct external and internal planning meetings
• Secure speakers, partner sponsors, and organize executive panel guests
• Maintain an event overview deck
• Request POs and manage partner contracts
• Handle MSRC (data entry)
• Segmentation requests, invite creation, and blast
• Newsletter, flash submission, and social content
• Registration reporting updates to stakeholders
• Onsite add-ons: virtual signage (graphics), virtual giveaways, virtual catering
• Manage pre-event registration list and post-event follow-up email
• Registration list upload and blast
• Coordinate and ensure lead follow-up

Support Supply Chain Americas Communications:
• Create and disseminate internal communications related to events and campaigns
• Ensure timely and clear communication to all relevant internal stakeholders
• Manage internal newsletters and updates on event progress and outcomes
• Collaborate and communicate regularly with various groups including:
o Marketing colleagues (e.g., Portfolio Marketing Unit (MU) Specialists, Product Marketing, Audience Marketing, SAP Digital Media and Social leads)
o Vendors (e.g., online media vendors, tele vendors, virtual event platform vendors)
o Partners, America's SAP Users' Group (ASUG)
o Sales / Center Of Excellence (COE) stakeholders
o SAP executives across the business

Successful Candidates will have:
• Minimum of a Bachelor's degree
• Field marketing experience preferred
• Cloud software marketing experience preferred
• Executive communication skills and presence and excellence stakeholder management skills
• Ability to collaborate across large organizational matrix to accomplish specific objectives.
• Hands-on, hard-working, and motivated by a collaborative, fast-paced results driven environment
• Master in proactively managing multiple projects at one time with tight deadlines
• Be capable of quickly learning the tools required for tracking and reporting

This is an entry level position and a great opportunity for to get experience in Marketing at SAP.