Digital Marketing Administrator

Introduction ... Overview We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well‑being. Specific benefits—such as day‑one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment. Click HERE to discover how we empower team members to grow, thrive, and advance in their careers. Responsibilities Supports Marketing Manager while focusing on operational goals and monitors achievements of performance and profit objectives. Develops and implements Social Media posting strategy consistent with operational goals in coordination with Manager. May be responsible for ensuring all jobs are within budget and processed timely. Develops, schedules, and monitors all Social Media feedback and content and responds in accordance with response rule best practices as set forth by corporate marketing or industry standards. Responsible for Digital Marketing creative design and placement. Manages all collateral and asset requests submitted to creative services team and works with properties and printing vendors to ensure deadlines are met. Responsible for social media posting strategy logic and implementation in coordination with Manager. Responsible for content creation coordination for property efforts. Responsible for submitting Website updates to creative services team. Assists with content of all marketing campaigns and materials. Creates and maintains digital marketing assets and promotions in support of property initiatives. Utilizes measurement tools to quantify and grow Social Media presence. Adheres to scheduling and coordinates with manager any scheduling concerns, with attention to guest satisfaction. Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Assists all marketing departments as needed, including acting as an ambassador to the property, servicing high value guests and assisting in promotional events. Identifies content needs for properties such as but not limited to on property collateral, direct mail/email, video needs, possible entertainment ideas, info graphics, etc. Implements content need improvement projects and responsible for timely project completion. Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management. Maintains strict confidentiality in all departmental and company matters. Requirements Bachelor’s Degree (B.A./B.S.) in digital marketing, graphic design, marketing, or related field; minimum of two years’ digital experience; or equivalent combination of education and experience. Gaming experience highly preferred but not required. Must have experience with art design programs, website design, and social media tools. Must have proven ability in web copy and managing large scale, social media accounts. Must have excellent verbal, written, and interpersonal skills. Must have technical proficiency and knowledge in Microsoft Applications (Word, Excel, and Outlook). Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Possess excellent oral and written communication skills; strong client interface and presentation skills preferred. Must have demonstrated ability to drive toward results. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner. #J-18808-Ljbffr