People & Culture Generalist

People & Culture Generalist

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

We are looking for a People & Culture Generalist to join UnitedMasters!

The Role

We're looking for a People & Culture Generalist to own daily employee support, HR systems, and employee lifecycle operations across UnitedMasters, Translation, and Shared Services. You'll independently manage core People processes, support programs, and use AI and automation to improve how we work. The ideal candidate brings strong HR experience, sound judgment, and the initiative to navigate shifting priorities and take on broader responsibilities.

This role is based in Brooklyn, NY, with four days in office and one remote.

What You'll Do

• Employee and manager support: Serve as the first point of contact for day-to-day People questions. Explain policies, resolve routine issues independently, and recognize when to involve People Business Partners, Payroll & Benefits, or People leadership.
• Employee lifecycle: Own onboarding, employee changes, and offboarding. Coordinate orientation, documentation, I-9 processing, system updates, and communications with employees, managers, IT, and other partners.
• HR systems and data: Own day-to-day HRIS and People tool administration, including configuration, workflows, permissions, integrations, vendor coordination, and troubleshooting. Maintain accurate employee records and conduct regular data audits.
• AI adoption and process improvement: Identify and implement practical uses of approved AI tools and automation across People operations, such as drafting knowledge resources, improving employee self-service, and streamlining recurring workflows. Test outputs for accuracy, protect confidential information, and help teammates adopt effective practices.
• Immigration coordination: Coordinate visa sponsorships, renewals, and related documentation with employees, People leadership, and external immigration counsel. Track deadlines and maintain organized records.
• Offboarding support: Partner with People Business Partners on separation logistics, including preparing approved documents and ensuring timely handoffs to IT, Facilities, and Payroll.
• Documentation and reporting: Maintain clear process guides, employee resources, personnel files, and sensitive documentation. Produce routine reports and identify data or process issues that require action.
• Cross-functional projects: Support HR projects and system implementations by coordinating tasks, testing workflows, maintaining documentation, and following through on assigned deliverables.

Who You Are

• 4+ years of progressive HR or People Operations experience, including independently managing employee support and core employee lifecycle processes.
• Experience administering an HRIS or People tools, maintaining accurate employee data, and improving operational workflows.
• Experience supporting People programs or HR projects, with demonstrated judgment in handling confidential and sensitive matters.
• Strong understanding of HR operations, employee lifecycle processes, and the connection between systems, data, and employee experience.
• Sound judgment and discretion, including the ability to resolve routine matters independently and escalate sensitive or complex issues appropriately.
• Strong organizational and coordination skills, including managing timelines, communicating with stakeholders, and keeping work on track.
• Practical understanding of AI tools and automation, including when human review is needed and how to protect sensitive employee information.
• Strong attention to detail, curiosity, and a service-oriented approach to solving employee and manager needs.
• Experience with ADP, Culture Amp, Lattice, Google Workspace, or comparable tools.

Our Values

• We Get on the Plane — Entrepreneurial spirit means fully committing to the journey not just having the idea.
• We Expect Challenge + Respect — We constantly challenge each other and the work to reach excellence, always with respect.
• We Are Defined by Our Resilience — We stay resourceful, fail fast, keep getting better, and never quit on our mission or our team.
• We Pursue Answers Before the Question Has to Be Asked — We understand our customers so well that we anticipate what they need before they ask.
• We Run Towards Darkness — We have the courage to work through uncertainty rather than settling for an easier, inferior plan.
• We Know What We Don't Know — We bring confidence in what we do know, and honesty about what we don't.

Compensation

Salary Hiring Range: $85,000 - $100,000

Our salary ranges are designed to be competitive for companies of our size and within our industry and represent just one part of our overall rewards package. We also offer company-sponsored medical, dental, and vision plans, a 401(k) with company match, and, depending on the role and individual circumstances, additional compensation opportunities such as bonuses and stock options.

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for NY/CA. As a company, we have a location-based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world's leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Equal Opportunity & Accommodation

UnitedMasters is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Phishing Scam Warning

PHISHING SCAM WARNING: UnitedMasters is among several companies recently made aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from UnitedMasters without a formal interview process. Additionally, UnitedMasters will not ask you to purchase equipment or supplies as part of your onboarding process. If you have any questions, please reach out to View email address on click.appcast.io.